WE SELL CHICAGO
Based in downtown Chicago, Roger Lautt’s team at RE/MAX Vision hired Union Street Media to rebuild their site.
Business Objective:
- To obtain more leads with a site that features an easy to use MLS search tool and strong conversion tools;
- To be found well on search engines and to make the site “sticky”;
- To develop a large volume of content on ten Chicago neighborhoods;
- To communicate a message that this team is high tech, experienced and innovative (High tech AND high touch).
Real Estate Web Design Solution
- Semi-custom design with a sophisticated, sleek color scheme;
- Integration of an on-site translation tool to appeal to a diverse audience;
- Web-based content management system which makes use of a WYSIWIG editor;
- Auto Email Updates which allow buyers to save real estate searches they perform and receive daily updates when new listings that fit their search criteria appear in the MLS;
- One-Click Searches that illustrate ten neighborhoods on Chicago’s near North side;
- On-domain blog styled to fit seamlessly with his primary site.



