VERMONT COUNTRY REAL ESTATE
Seasoned professionals Ken Felten, Kathy Avellino and Wade Treadway selected Union Street Media to build a custom site for their new business together. Although the firm itself was new, the team’s history of success in Vermont Real Estate positioned the firm to be a dominant force in the region. Their primary focus is the Vermont luxury real estate market.
business objective
- To build a site that could bring them new business and establish a significant presence in the market;
- To develop strong sales with Internet Marketing and brand awareness;
- To have site so functional for their clients that they receive few customer service calls; clients are ready to look at property and are well informed by the time they meet with the team;
- To create a site that is “Vermontish, classic, clean, vivid, picturesque, informative, professional and state of the art”;
- To be found easily on search engines and to make the site “sticky”.
real estate web design solution
- Semi-Custom+ design with a banner that automatically transitions each season to a new, seasonally appropriate background.
- Web-based content management system which makes use of a WYSIWIG editor;
- Auto Email Updates which allow buyers to save real estate searches they perform and receive daily updates when new listings that fit their search criteria appear in the MLS;
- One Click Searches that focus on lifestyle, price point and architectural options
- On-site access to Vermont Real Estate Sales Data for all registered site users.
- On-domain blog for a seamless user experience, easy of producing frequent content and search engine visibility
