LOWELL LOFTS
LowellLofts.com is a full service real estate company serving the downtown community in Lowell, Massachusetts. John Callahan’s firm is the only real estate office that specializes exclusively in residential and commercial downtown lofts and condos in this community 30 miles north of Boston. Even though they are experts on downtown, they’re not your average real estate office. No suits, no ties, no name badges, no photos on business cards. Yes to shorts, Crocs and flip flops.
Business Objective:
- John's team needed search features - ways to organize the MLS data rather than having long, long pages of listings.
- They wanted a site that is easy use, easy for updating listings and keeping content updated daily.
- They were looking for a look and feel that, in their words is "cutting edge, cool, innovative, user friendly".
- Experts on downtown, not your average re office. No suits, no ties, no name badges, no photos on business cards. Yes to short, crocs and flip flops
Real Estate Web Design Solution:
- A semi-custom design with hip colors and the latest tools.
- Web-based content management system which makes use of a WYSIWYG editor for most pages in their site.
- Auto Email Updates which allow buyers to save real estate searches they perform and receive daily updates when new listings that fit their search criteria appear in the MLS
- Developed keyword-rich One-Click Searches that cut to the chase: data sorted by price point – the bottom line for their buyers.
