HOME FIELD REALTORS
David Field of the “Home Field Team” selected Union Street Media to build a new site for his new business in Naperville, Illinois. A highly successful entrepreneur and real estate professional, he describes his new firm as “a highly team-service oriented real estate firm serving residential and investor clients with savvy and innovative marketing techniques.”
business objective:
- Achieve top brand presence with high search engine rankings
- Incorporate methods of attracting consumers to the website and capturing their information for database building and e-marketing/direct mail campaigns
- Incorporate innovative and cutting edge technology into the website to build brand awareness.
real estate web design solution
- A custom design and site architecture that is “Interesting, Innovative, Informative, Friendly, Easy, Classic, and Hip”
- Integrated on-domain blog
- Ability to incorporate a podcast and streaming video
- Use of Google mapping technology and extensive site content through easily expandable drop down menus
- Multiple conversion tools
- Web-based content management system which makes use of a WYSIWIG editor;
- Auto Email Updates which allow buyers to save real estate searches they perform and receive daily updates when new listings that fit their search criteria appear in the MLS;
- One Click Searches that focus on the six towns in David’s service area in the western Chicago suburbs



