HARSCH ASSOCIATES

We have had a really good response from our new web site, gaining perhaps five or six new registered users on average per week, something we never had with our previous site so you can imagine how excited we are to have this new source of traffic.

Paul Harsch
Harsch Associates

This 28-year-old Berkshire firm offers a broad spectrum of real estate services from residential, commercial and land sales to the brokerage of businesses for sale. Their original site was doing a pretty good job for them, but needed a visual refresh and an infusion of new content and tools.

business objective:

• To be the very best, most enticing real estate web site in the Berkshires;
• To have a site where visitors are drawn and then retained because of ease of use and features offered;
• To increase site traffic and sales via a very user friendly and very useful tool;
• To stand out from the crowd of so many other real estate sites.
• To build a site that is evocative of their reputation as a high quality, professional, highly respected firm with a strong sense of integrity.
• To communicate these messages: friendly, approachable, innovative, leaders in the local market, and “one stop shop”.

real estate web design solution

• A semi-custom design with the firm’s classic colors and the latest tools.
• Web-based content management system which makes use of a WYSIWYG editor for most pages in their site.
• Auto Email Updates which allow buyers to save real estate searches they perform and receive daily updates when new listings that fit their search criteria appear in the MLS
• Keyword-rich One-Click Searches that illustrate the towns in their service area and the unique historical and architectural options in their region.
• Assistance with copywriting on for each of their town One-Click Searches, which we believe helped contribute to the site hitting #1 on Google for “Williamstown Real Estate”, including a list of “site links”, those supplemental page links that Google magically “grants” to only top quality sites that have hit #1 for any given search.
• Integration of an on-domain blog for rapid content development, search engine visibility, and community interaction.

Here's what a site visitor to the Harsch Associates website had to say:

Your website is fantastic. Nice job. ….I do mean it when I say it is the best... I've done some searching and looked at quite a few sites... yours is very easy to follow, gives exactly what, I believe, most shoppers are looking for and need, and that can make a very big difference.