GRIFFIN PROPERTIES
Griffin Properties is an independent brokerage firm located in Cambridge Mass. They serve buyers and sellers of existing residential properties, commercial real estate and new development in Cambridge, Saugus, Barnstable and other Boston area communities.
Business Objective:
- They needed control over content; wanted to be able to adjust/update its content quickly and easily, i.e., adding a new broker.
- Exclusive listings needed to be more prominent, more easily viewed.
- Their site design was 5 years old and they needed a better first impression. The look and feel they wanted to achieve: professional, trustworthy, uncluttered, quiet competence, understated contemporary.
Real Estate Web Design Solution:
- A semi-custom design places their listings front-and center in a clean and simple way.
- Consistent and clear navigation throughout the site
- Web-based content management system which makes use of a WYSIWYG editor for most pages in their site.
- Integration of a button which takes site visitors who speak Spanish to a page which introduces their bilingual agent, Janet Leon.
- Auto Email Updates which allow buyers to save real estate searches they perform and receive daily updates when new listings that fit their search criteria appear in the MLS
- Developed keyword-rich One-Click Searches that highlight the towns in their service area and makes it a snap for visitors to get right to real estate in their favorite locale.
