PATTON PROPERTY GROUP
Rowena Patton has taken Asheville NC real estate by storm, achieving the status of #1 for the Carolinas Region and #3 for Keller Williams International in her 1st year of business. As her market share increased, she sought out Union Street Media to solve her biggest problem: she had a site that wasn’t user friendly, had poor navigation, not enough content and didn’t reflect her brand.
business objective
- To bring in more leads through organic search engine performance;
- To build on her brand: worldly, brilliant, successful – top agents!
real estate web design solution
- A custom design that met Rowena’s desire for something “crisp and colorful”;
- Web-based content management system which makes use of a WYSIWIG editor;
- An on-domain blog easily maintained by the Patton Property Group team
- Auto Email Updates which allow buyers to save real estate searches they perform and receive daily updates when new listings that fit their search criteria appear in the MLS;
- Custom URL translation of her listing detail views
- One Click Searches that provide fast access to property by lifestyle, features, architecture, location or price
