COLDWELL BANKER COVEY

This firm serves commercial and residential real estate for the White Mountains of New Hampshire in and around Littleton. CB Covey sought out Union Street Media to give their site a new look, feel and functionality.

business objective

• To focus their web site as their primary means of advertising;
• To promote a quality image of the company and take advantage of the strong corporate brand of Coldwell Banker;
• To showcase listings and staff ;
• To obtain more leads with a site that features an easy to use MLS search tool and strong conversion tools;
• To be found easily on search engines and to make the site “sticky”;

real estate web design solution

• Semi-custom design that plays off the Coldwell Banker brand;
• Web-based content management system which makes use of a WYSIWIG editor;
• Auto Email Updates which allow buyers to save real estate searches they perform and receive daily updates when new listings that fit their search criteria appear in the MLS;
• One Click Searches that focus on the towns in their service area as well as features such as waterfront or multi-family property.