Spectrum Youth and Family Services

Spectrum Youth and Family Services is a community-based organization that provides housing and support services for homeless, foster and at- risk youth in Burlington, Vermont. The National Network for Youth selected Spectrum as The Agency of the Year for 2009. Ted Adler, Union Street Media's president, is an active member of the Spectrum Youth Services board.

Objective:

• Spectrum relies on dozens of state and federal programs to help pay for the services and needed a better public-facing presence. The previous site was not supported by a content management system and did an inadequate job of telling Spectrum's story to the community and soliciting volunteers & donations.

Solution:

• Worked through an elaborate information architecture phase to create a layout more likely to induce conversions, whether that be online donations or contact form submissions for potential mentors & volunteers.
• Created distinctly branded sections of the site to support Spectrum's fundraising events such as Project Prom (LINK)
• Consulted with Spectrum to help them reach out to potential supporters through social networking (Facebook, Twitter) and better use of their blog.
• Developed the site on Union Street Media's content management system empowering Spectrum's development staff to easily update the web site.