Boundless Journeys

Ecommerce development meets high adventure travel. Boundless Journeys is an international adventure travel company. In the interests of the environment, the times, and the marketing budget, Boundless Journeys needed a compelling ecommerce web site that could take over the role of a printed catalog and marketing materials. They wanted better messaging, deeper site penetration, better communication with potential adventure-seekers, and a better-looking site. And they wanted scalability and control over the growth of their site and their content.

Here’s what they got:

• We empowered Boundless Journeys to update their site quickly and efficiently. Our proprietary WYSIWYG content management system allows Boundless Journeys to easily edit content and create new pages, so that the web site can grow as the company does.
• Our Internet Marketing Team provided content coaching that helped Boundless Journeys better convey its message to people and search engines.
• We increased the site’s reach with “Tell-A-Friend” functionality.
• We increased the site’s engagement by opening up communication with a blog (including an RSS feed of blog topics to your homepage) and by leveraging existing social networking tools including Flickr, Youtube, and Facebook.
• Improved trip search functionality. Site visitors can search for adventure trips by destination, activity and date range.
• The site encourages visitors to reserve their trip online and allows travelers to securely submit a $500 deposit for each trip through a Secure Form using Authorize.net as the payment gateway.
• A beautiful, compelling ecommerce web site.

The result of this work? Boundless Journeys has a beautiful, highly functional, compelling ecommerce website. In fact, National Geographic Adventure selected Boundless Journeys as one of the “Best Adventure Travel Companies on Earth” (February 2009). Could they have done it without the new site? Well, it depends on whom you ask…