Ted Adler
Founder & President
tadler@unionstreetmedia.com
802-865-3332 ex.102
EDUCATION
B.A., Middlebury College
Fourteen years at Brunswick School
Six summers at Keewaydin Camp on Lake Dunmore.
AT UNION STREET MEDIA
As a serial entrepreneur, Ted is involved in just about everything at Union Street Media, but spends most of his time on client development, account management and marketing. He’s the one responsible for keeping an eye on the big picture, managing our growing business and, most importantly, making sure everyone is happy to come into work in the morning. A consummate networker, Ted believes in paying it forward. He has helped a number of people in the Burlington area find everything from their current job to their mechanic and real estate agent.
TED, WHY THE WEB?
From the first time I logged onto Prodigy as user “dpcf05c”, I’ve been fascinated by the influence the internet has on the offline world. Bringing our clients onto the web and seeing the impact it has on their business is what gets me going. There is nothing better than a phone call or email from a client who says “Thanks to my web site…”
BACK IN THE DAY
I started a lemonade stand at the corner of Lake Avenue and Burying Hill Road to finance my baseball card collection. I hired my four brothers and sister, giving them 25 cents for an afternoon’s work. When my mother threatened to shut us down due to a messy kitchen, my father intervened. We were each issued ten shares in Adler Family Enterprises, got a fixed wage per glass of lemonade sold, had to pay all profits out in dividends – and clean up at the end of the day. A week later, I went to my father and told him I wanted to buy out my siblings shares. He blocked the trade. We grossed $136 that summer and I still get excited when I see frozen cans of lemonade at the supermarket.
HIS INSPIRATION?
I’ve always rooted for underdogs, so it should come naturally that my true love is the Chicago White Sox. Growing up, I dreamed of replacing Carlton Fisk as the starting catcher for the White Sox. While that never happened, it didn’t diminsh my love for the team.
As any baseball fan would know, 2005 was an amazing year for White Sox fans. I was tremendously fortunate to attend Game 2 with my Dad and three of my four brothers. Watching Paul Konerko’s grand slam in the 7th inning was one of the most euphoric moments of my life, and Scott Podsednik’s game winning home run was icing on the cake! I still pinch myself when I think that we won the World Series. GO WHITE SOX!!!
WHEN NOT IN FRONT OF A COMPUTER…
Ted can be found skiing, on the tennis court, riding his road bike, swimming in Lake George, speaking French, volunteering for Spectrum Youth Services and Vermont Public Radio, reading The New York Times and The New Yorker.
