Search Engine Marketing

This year, thousands of potential clients will find their REALTOR® through a search engine referral to a USM-built web site.

How do we do it? We optimize your site on and off the page to first make it visible, then make it inviting to your audience and to search engines.

Search Engine Optimization is a process of building inbound links and maintaining good content. Inbound links are how Search Engines find your site. Automated software, called "spiders" or "bots," follows the incoming links to your website, and indexes it in an enormous database.

Once your site is indexed, it is analyzed and given a "relevancy" rating. Your rating is based on many things including how closely your content matches a query, your use of keywords, and your site's "importance." Your importance is based on the freshness of your content and your inbound links. Both make you look good to your prospective clients and to search engines.

This is our forte: making and keeping your site attractive and important to search engines and to your prospective clients. Union Street Media is the industry leader for real estate web site placement on search engines. Several of our clients received over a thousand of click-throughs from prospective clients in their first month alone!

For more information on USM search engine marketing, click here.