Site Analytics and Optimization for Real Estate
Understanding your customers and responding to their needs is a great way to build your brand. Online is no different. The difference is that online you rarely get to speak to your customers directly. Instead, you website analytics.
Easy-to-understand site analytics
By showing an interest in understanding your online customers, you're taking the first step in building your online brand and improving your site performance. Let Union Street Media help you identfy the site metrics you can use to gain insight into the needs of your customers. It's one thing to see what your customers are doing, another thing entirely to understand why they do what they do and then take action.
What kinds of things are you interested in knowing about your online customers?
- What topics are bringing people who become leads to your site?
- What pages generate the most leads?
- Is your online or offline marketing paying for itself?
- How quickly do people find what they are looking for?
And, of course, many more. Union Street Media works with you to develop a set of site metrics that reflects your business goals and objectives. We are available to conduct periodic spot-checks, do more intensive studies into the data and help you identify areas of improvement. Each study we conduct includes specific recommendations for improving the performance of your website.
Using analytics to improve your business
Just reading the reports isn't quite enough. As we learn more about your customers' needs, we can optimize and improve your website for better performance.
For example, depending on the data analysis, some recommendations might include:
- Based on search terms people are using to find your site, make a page focused on those terms.
- If certain pages tend to generate more leads, promote them more in the website content and navigation.
- Using custom data models, we can determine the effectiveness of advertising spends and recommend increasing or decreasing the budget based on performance.
- Some people like to browse and others are on a very focused mission. The site analysis may help to identify how best to serve those two different needs.
Site Analytics and Optimization is a process
Your customers' needs change. Your business goals may change. The marketplace may change. Your website needs to remain in tune with all of these changing situations. By using site analytics and regularly optimizing your site, Union Street Media can keep you ahead of the competition and, more importantly, help you understand your online customers and improve your brand.