Union Street Media

Lomenzo Properties is an independent real estate office in Cape Cod. Its run by a husband and wife team who focus on both residential sales and rentals. They’ve been an Union Street Media client for over four years.

Business Objectives

• Create professionally branded real estate website
• Improve recognition in their market
• Increase search engine rankings
• Integrate their Rentals
• To integrate their MLS data into their website

Real Estate Website Solution

• The new website has stronger branding and a better user interface that allows customers to move through the site more easily
• More call to actions on the homepage make it easier for users to navigate to important areas on the site 
• A web-based content management system allows them to create fresh content and update existing pages in seconds
• Optimized content and an integrated blogging platform allows them to keep the site updated for both search engines and site visitors
• Their Rental system is seamlessly integrated into the site design and navigation
• Created Recommended Searches that focus on location, price point, property type and life style options help users search listings in one click

“In mid-November 2010, we received an inquiry via our website from a California prospect looking for info on a particular property. A correspondence ensued over several days and a plan was made for her and her husband to come before Christmas to look at that property and several others we had suggested to her. Interesting to note that this client found us via our website strictly by Googling her property search on the internet. The property was even outside of our usual area of coverage, but they still landed on our site!  Fast forward to mid-February 2011 when we will close on their purchase of a $1million property.  This one transaction has paid for our new website many times over!  Thank you Union Street Media for your SEO work on our behalf!  A great way to begin the new year!“

Elaine Lomenzo,
Lomenzo Properties