Comprehensive Optimization Package

For agents and offices that give top priority to generating leads online, but have limited time to invest in content creation.

Our most proven and aggressive package, Comprehensive sets your website up for long-term success in terms of search engine placement, traffic, and lead generation. We make strategic recommendations for the greatest impact, coach you in best practices, and optimize the work that you do yourself. Then we allocate time every month to create optimized content on your site and blog.

To help you get more listings, we develop marketing materials you can present to prospective sellers that show how your website stands out from your competitors. We call this document “The Competitive Advantage”.

Initial Research & Optimization
:

  • Goals interview
  • Keyword research
  • List of keyword goals prioritized by most searched and most achievable
  • Optimized site map
  • Internet Marketing Brief for online marketing plan
  • Benchmark Report of current site performance
  • Optimized title tags for top level categories
  • Optimized content creation for homepage
  • Content creation and optimization for 3 town pages and 15 Recommended searches.

Ongoing SEO, Internet Marketing, and Reporting:

  • Automated monthly performance report
  • Ongoing keyword research
  • Phone or in-person meeting to review the last Quarterly Report
  • Ongoing creation and optimization of title tags, page content, recommended searches, and blog posts
  • Researching and building incoming links
  • Implementing site changes to increase yield of lead conversions
  • Quarterly Performance and Activity Report
  • “Our Competitive Advantage” marketing document to show to prospective sellers

 

Comprehensive Optimization Overview 2011  Sales Doc

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Top Placement in Search Engines

Our Scorecard: The average improvement of real estate websites that engage our Internet marketing program.
Statistic First Month after SEO Strongest Month with SEO
Total visits to the site Up 35% Up 75%
Search engine referrals Total number of visits sent to the site from search engines Up 48% Up 81%
Number of keywords Total number of search terms for which the site places Up 41% Up 81%
Lead conversions The number of visitors converted into live leads Up 85% Up 189%
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Client Testimonial

I learn something new everyday because of our relationship with Union Street Media and that has really helped us with our long term strategy. They are studying and building tools that some of the top real estate agents aren't thinking of. Other agents might have a pretty website and one that helps their ego but what we want and get from Union Street Media is a website that will help us drive traffic to our listings

Bob Hughes Prudential Spencer-Hughes