Careers at Union Street Media

Internet Marketer

Union Street Media, an award-winning web developer based in Burlington, Vermont, builds and markets web sites for businesses, real estate agents, professional associations and non-profit organizations across the United States. We are looking to add a new Internet Marketer to our team.

The Internet Marketer’s primary responsibility is to improve the online visibility and performance of our clients’ websites by implementing custom online marketing plans. Our Internet Marketers work directly with the client to learn about their business, develop targeted strategies, and use techniques including SEO, content development, social media, and more, to achieve their goals.

On a monthly basis our Internet Marketers complete a variety of tasks for their assigned clients, including:

• Analyze website performance and prepare reports using Google Analytics;
• Implement SEO strategies that offer the best opportunity to increase visibility in the search engines;
• Coach the client on content creation and blogging strategies;
• Improve website performance and generate more conversions by implementing data-driven site updates;
• Identify ways to integrate video and social media into clients’ online marketing effort;
• Communicate directly with clients about their project;
• And a whole lot more…

The Internet Marketer’s role requires ongoing, direct interaction with customers, and strong writing skills (that impress both search engines and the general public). Knowledge of Google Analytics and a thorough understanding of social media are preferred. The position is not about making ad buys. It’s about generating a better return for our client’s sites the old fashioned way: by earning it.

Qualifications:

• Four year College degree and excellent writing skills
• Thorough knowledge of internet marketing & search engines
• Well organized and systems-oriented approach
• Accountability for getting client work done on time
• Excellent communication skills (for client and internal interaction)
• A belief in our concept and a strong work ethic
• Professional presentation, discipline and behavior

Functions/Responsibilities:

• Work with USM clients on SEO & internet marketing for their sites
• Analyze the results of search engine & internet marketing campaigns
• Make changes to clients’ websites based on analysis
• Correspond with USM clients in person, on the phone, via email & Basecamp
• Review clients’ sites under development for search engine friendliness
• Special projects as needed

Notes:

• This position is a full-time employment opportunity in our Burlington, VT office.

Compensation:

Commensurate with experience

Follow up:

Email your resume, a cover letter outlining why you’re interested in working at Union Street Media, and your LinkedIn profile to jobs@unionstreetmedia.com. No phone calls, please.

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Union Street Media is an equal-opportunity employer