The Stowe Wine and Food Classic, held annually every June in Stowe, Vermont. It's a one-of-a-kind event that brings together winemakers, chefs, farmers, and suppliers from around the state. The event caters to a wide audience including wine aficionados, foodies, and everyone in between. Wine pairings, food tastings, cooking demos, and seminars are only a few of the attractions that makes this event popular and help the organization continue to support local charities and causes year after year. 

Objective:

The Stowe Wine and Food team needed to update their site to create a platform that would help them generate more awareness of the event, encourage additional sponsorships, and increase event attendance.  Additionally, the team wanted to have greater control over the site in order to keep it updated as the event continues to grow and evolve. 

Solution:

• The site architecture was updated to provide the different audiences a variety of efficient and intuitive ways to find the information they’re looking.
• New content pages were created to expand upon the basic information offered on the old site and to provide more resources for out of town visitors. 
• The new design compliments modern and elegant mood of the event while maintaining a rustic, local Vermont feel.
• The new site uses a two-column layout, which increases the white space that allows users to easily scan written and visual content.
• Creative call-to-action buttons were implemented in a tasteful, unobtrusive way to call attention to the important aspects of the site, drawing visitors to places where leads and ticket sales can be generated.
• The CMS allows the staff to easily update announcements, pages and content on their own.