EDUCATION

School: B.A., Rider University. Marketing & Advertising Major

AT union street media

As Marketing Manager my responsibility is to do for Union Street Media what we do for many of our clients: Overseeing our online and offline marketing presence. My primary focus is to develop and implement new digital advertising strategies via search and paid mediums. By analyzing consumer data and current market conditions, I work to develop long-term goals and direction for the company as well as partnerships with other media and advertising agencies.

FAVORITE PART OF YOUR JOB

The best part of my job is seeing all the amazing ideas the team and I put together come into fruition. It’s essential to have a team that works together seamlessly and effortlessly to move a company forward, and we have that at Union Street Media. Our camaraderie improves our ability build products and produce projects that position us as the #1 resource for real estate agents.

FAVORITE HOBBIES / PLACES

cars, racing, tennis, golf, traveling, New York City & Boston, studying consumer behaviors and new marketing trends, Search Marketing Expo

FAVORITE QUOTE

“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere” - Lee Iacocca
"Many a small thing has been made large by the right kind of advertising." - Mark Twain

FIND ME ONLINE

LinkedIn Profile: linkedin.com/in/johnmerse

FAVORITE SPOTS on the web

www.cnn.com
www.adage.com
www.autoblog.com
www.searchengineland.com
www.kaushik.net/avinash/