Website SEO: If you (only) build it, they won't come

Collaborate with us to achieve top search engine rankings for terms that are important to you.

Search Engine Optimization (SEO) starts with careful planning and continues with the creation of great site content. We know SEO; you know your business. Our process combines these forces to create the most informative site possible. When Google, Yahoo!, Bing and other search engines recognize the quality of your website content, your search engine placement improves.

1. Planning

Before commencing your site, we put together your Internet marketing plan:

Client Survey: We send you a Client Survey with targeted questions to learn abut your Internet marketing goals.

Goals Interview: Your Internet Marketing Specialist reviews your Client Survey and schedules a goals interview to ask detailed questions and learn more about your specialty and target market.

Internet Marketing Brief: We deliver your online business plan, the Internet Marketing Brief. This is a data-driven analysis and recommendation that includes:

• Specific keyword recommendations to optimize your site with. We prioritize the terms you should shoot for starting with those that are the most searched, the least competitive and the closest match to what you want to place for
• A step-by-step strategy to achieve placement for these terms
• Customization of Google Analytics for your site's specific performance goals
• Optimized Site Map: We customize your site by developing an optimized site map to match your goals and target audience. We then review the site map with you and adjust it based on your feedback.
• Much more. Please ask us for an example Internet marketing brief

Training Sessions: USM's Support Team conducts a 1-hour training session to show you how to update and optimize your web site yourself. Online help is also available.

2. Content Coaching

You know your business. We know SEO. Through content coaching, we combine those forces.

We help you demonstrate to search engines exactly what every page of your site is about by coaching you to write unique, optimized content. Once your content is submitted, we review it and optimize it for your chosen terms. We adjust the title tags, insert links, "translate" the address of important pages on your site to use your keyword terms, and much more.

Thanks to content coaching, you don't need to become an optimizer yourself to have a top-performing site, you just need to share the knowledge you have of your business and industry with us.

3. Ongoing Optimization

USM's Optimization Packages have increased site traffic for every client that has ever engaged it!

Each Optimization package offers a fixed set of steps we take every month to help you maximize the ROI from your site.  We reach out to you regularly to:

• Report to you on your site's performance, including your search engine placement, visitor quality, and conversions
• Recommend the next steps you can take to improve your search engine placement and lead generation, including content suggestions for your site and blog
• Revise your site in collaboration with you based on the recommendations

There is plenty of spam out there that promises strong search engine placement with minimal ongoing investment of time and money. Don't believe it! As one wise SEO'er once said, "the only way to the top of search engines is hard work" — and we're here to help. Ask us for more information about Internet marketing