Vermont Originals
Objective:
Vermont Originals, which had made hand knit winter hats since 1971, was sold in 2004. The new owner decided to focus on web sales, and chose Union Street Media to develop their ecommerce system. The new online direct to consumer sales approach has been a key element of growth for the company.
Solution:
- Site design
- Ecommerce system
- Search engine marketing
- Strategy and support