CAREERS AT UNION STREET MEDIA

Want to work in web design and live in Burlington, Vermont? Check this page for opportunities and to see if you're a good fit.

 

 

Union Street Media builds and maintains web sites for businesses, real estate agents, professional associations and non-profit organizations across the United States. We are looking to add a new Director of Internet Marketing to our team.

The primary responsibility of the Director of Internet Marketing is to help our clients achieve a greater return on their web site by implementing our continuous improvement process, which we call Report Recommend Revise. Each month, our IM staff completes the “RRR” process for dozens of clients, which includes:

• Doing keyword research in search of the best long tail phrases where our clients have a good opportunity to compete
• Studying site traffic using Google Analytics and other metrics tools and using that analysis to help increase site visitor conversions
• Coaching our clients on content creation and blogging strategies
• Identifying ways to integrate video and social media into clients’ internet marketing campaigns. And a whole lot more…

This role requires ongoing, direct interaction with customers, strong writing skills (that impress both search engines and the general public), extensive experience with Google Analytics & Google AdWords and a thorough understanding of social media. The position also requires oversight of the rest of the internet marketing team, leading weekly Internet Marketing meetings and reporting directly to the head of our Account Strategy division.

Qualifications:

• Recent & relevant experience working with Google Analytics to help improve search engine optimization for a particular web site, or for a group client sites.
• Four year College degree and excellent writing skills
• Thorough knowledge of internet marketing & search engines
• Accountability for getting client work done on time
• Excellent communication skills (for client and internal interaction)
• A belief in our concept and a strong work ethic
• Professional presentation, timeliness, discipline and behavior

Functions/Responsibilities:

• Work with USM clients on SEO & internet marketing for their sites
• Analyze the results of search engine & internet marketing campaigns
• Make site changes according to analysis to clients web sites
• Correspond with USM clients in person, on the phone, via email & Basecamp
• Review clients’ sites under development for search engine friendliness
• Special projects as needed

Notes:
• Minimum commitment of one year.
• This is full time employment opportunity in our Burlington, VT office

Follow up: Email resumes to jobs@unionstreetmedia.com. No phone calls, please.