CAREERS AT UNION STREET MEDIA

Our Internet Marketer’s primary responsibility is to help our clients achieve a greater return on their web site by implementing our continuous improvement process, which we call Report Recommend Revise. Each month, our IM staff completes the “RRR” process for dozens of clients, which includes:
• Doing keyword research in search of the best long tail phrases where our clients have a good opportunity to compete
• Studying site traffic using GA and other metrics tools and using that analysis to help increase site visitor conversions
• Coaching our clients on content creation and blogging strategies
• Identifying ways to integrate video and social media into clients’ internet marketing campaigns. And a whole lot more…
The Internet Marketer’s role requires ongoing, direct interaction with customers, strong writing skills (that impress both search engines and the general public), knowledge of both Google Analytics & AdWords and a thorough understanding of social media. The position is not about making ad buys. It’s about generating a better return for our client’s sites the old fashioned way: earning it.
Qualifications
• Four year College degree and excellent writing skills
• Thorough knowledge of internet marketing & search engines
• Well organized and systems-oriented approach
• Accountability for getting client work done on time
• Excellent communication skills (for client and internal interaction)
• A belief in our concept and a strong work ethic
• Professional presentation, timeliness, discipline and behavior
Functions/Responsibilities:
• Work with USM clients on SEO & internet marketing for their sites
• Analyze the results of search engine & internet marketing campaigns
• Make site changes according to analysis to clients web sites
• Correspond with USM clients in person, on the phone, via email & Basecamp
• Review clients’ sites under development for search engine friendliness
• Special projects as needed
Notes:
• Minimum commitment of one year.
• This is full time employment opportunity in our Burlington, VT office
Follow up: Email resumes to jobs@unionstreetmedia.com. No phone calls, please.
