With over 60 years of experience, SemiProbe’s innovative probing, inspection, and testing solutions have helped customers in a wide variety fields including MEMS, nanotechnology, photovoltaics, and optoelectronics. Their patented Probe System for Life offers innovative solutions for companies around the world including universities and government research labs and uses on a modular architecture that can be adapted to meet varying applications and process requirements including R&D and production.  

Objectives: 

Semiprobe wished to update their site to provide the company with a more modern marketing tool that matched their innovative technology.  In addition to creating a stronger brand presence, they wished to use the site more effectively for new and recurring sales. The key goal of the site was to generate leads. 

Solutions:

• The navigation of the site was restructured to provide users with smaller, more targeted sections of content, specific to their needs, effectively reducing bounce rates and misinformation.
• The color scheme was generated using the colors from their new logo to provide a consistent brand identity between their print and online presence.
• The design of the site was updated to create a modern and professional feel to match the continued growth and progress of the company within its industry. A graphic slideshow was added to the homepage to provide users a basic overview of Semiprobe’s areas of expertise while at the same time providing a portal to draw them further into the site. 
• The “Request a Quote” and “Subscribe to Our Newsletter” buttons were implemented to help generate leads through forms that capture visitor information. 
• The “What’s New” blog feed on the homepage provides the Semiprobe team an easy way to keep their site up-to-date while at the same time offering site visitors useful information and providing them a portal to encourage travel further into the site.
• The intuitive content management system means the Semiprobe team will be able to easily create new pages and add product information as their business grows and develops.