Otter Creek Awnings is a Vermont-based company that specializes in the design and production of residential and commercial awning systems, custom closets, solar screens, and sunrooms.  Over the past 35 years they have grown from a small company making canvas bags and simple awnings to an industry leader in the marketing and sales of sophisticated awning systems for home and business owners.  Today they are also one of New England's largest builders of year round sunrooms and 3-season patio rooms.

Objective:

Otter Creek Awnings approached Union Street to redesign their existing site.  The main goal of the redesign was to "show not tell" prospective customers why they should work with Otter Creek Awnings.  In addition, they wished to highlight their main areas of business in such a way as to distinguish themselves from competitors in the market place and provide current and prospective customers with updated information about their products and services.

Solution:

Updated navigation through the Dedicated Optimization Package: The Internet Marketing team sought to create navigation utilizing keyword phrasing that offered strong SEO value while not sacrificing important visitor usability. The flexible navigation structure allows users an efficient way to locate information they're looking for while also providing Otter Creek Awnings the ability to expand upon existing content.

Vibrant, Image-based Design: The Design team added a slideshow to the homepage and the footer feature space to allow Otter Creek the ability to update items they'd like to focus on during specific parts of the year. The slideshow portrays Otter Creek's main focus areas in a eye-catching way to inform new customers and site visitors what their specialties are.

Project portfolios: Otter Creek wished to "show not tell" prospective customers why they should choose Otter Creek for their next project. The use of the project portfolios allows Otter Creek to showcase a wide variety of projects for varying customers.