Meet the Sites: Social Media Marketing

Facebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.

Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.

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Real Estate Website Launches

We’re kicking it into high gear here at Union Street Media. 2014 means even more real estate website launches, and we’re proud to unveil our latest batch of brand new websites. From Maple Sweet Real Estate to JT Realty, our clients host streamlined sites equipped with advanced property search and conversion tools. While each of these businesses has individual goals and challenges, all of their websites are designed to generate rich leads for continued business growth.

If you want to see more, you can also take a look at some of our latest work in our online portfolio. If you see a site that catches your eye, contact our office about how to create a customized website for your business. Be on the lookout for our next group of real estate website launches!

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Social Networking for the Busy Realtor

You know that it’s in your best interest to network online, but you’re a busy real estate professional. Updating even one profile consistently is a struggle. So, where to start? Although this depends on your business and your target audience, we wanted to provide you with some more concrete insight, so we dug into the collective data from our real estate platform.

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What is SEO?: A Beginner’s Guide

Search Engine Optimization (SEO) is the process of marketing your website to search engines. Why do you care what search engines think of your website? You care because search engines are the matchmakers of the Internet, pairing every person who enters a search into Google, Bing, Yahoo!, or the many other search engines, with a custom list of every website that pertains to the keywords used in their search. You care because you want to be visible on that list.

So how do Google and its counterparts know which websites to show us when we do a search? 

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