9 Social Media No-Nos in Real Estate

You need a drivers license to operate a car. You need a passing transcript to graduate college. But all you need to create a social media account is an email address and a username. There are no gatekeepers; the social media landscape is basically the wild west.

john-wayne-gun-twirl-gif

+ Continue Reading

Comments

How to Handle an Online “Whoops!”

Mistakes happen. Especially on social media. The obvious first step for your social media strategy should be to prevent these mistakes from happening in the first place, but you should also have a solid strategy to put out social media fires quickly and efficiently.

In this post, we’ll go over some common social media snafus and tell you how to handle them.

+ Continue Reading

Comments

Why Your Blogging & Social Media Strategies Are Bound to Fail

If you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.

But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.

+ Continue Reading

Comments

Creating the Content Web: Letting Go of the Linear

I joined the Union Street Media team this past spring – doe-eyed and eager to get the ball rolling. One of the very first projects I tackled was building a content web and blogging schedule for our team.

content web

Don’t worry. I survived the experience, and I didn’t lose any hair in the process. It was actually fun (really). And now I’ll show you how I did it.

+ Continue Reading

Comments

How to Identify Your Target Audience

Want to sell more homes? Of course you do. But it’s not that easy, is it? If you really want to find new leads, then you’ve got to get inside the heads of buyers and sellers within your market.

The problem? Many Realtors get too comfortable. They rely on their personal experience and bias; they believe that they understand their target market just because they’ve been selling homes for ten, fifteen, or twenty years. Spoiler: that’s not always the case.

So you’ve got a choice ahead of you: do you want to stick with┬áthe identity of your “ideal buyer” that you conjured up over a 15-minute office meeting? Or do you want to find out who your target audience truly is?

+ Continue Reading

Comments