How to Create a Vision for Your Real Estate Blog

Last week, we talked about how to build a strong brand voice for your real estate company. This week, we’re going to take the brand voice you created and push you one step further; we’ll teach you to create a vision for your real estate blog and incorporate your brand voice into your writing.

Blogs are essential to the success of your real estate company. In fact HubSpot found that 92% of companies who blog multiple times a day acquired a customer through their blog. Blogs are lead generators – especially for real estate agents.

+ Continue Reading

Comments

Surprising Ways to Increase Your Click-Through Rates

If you’re a real estate agent that wants to expand your web presence, read on. SEO is often the foundation of most internet marketing strategies, but PPC ads offer critical support to the success of your SEO efforts. Need proof? Wordstream conducted a study that found that PPC ads account for 64.6% of clicks for keywords with high commercial intent, compared to only 35.4% of clicks for organic results.

+ Continue Reading

Comments

Prepping Your Website for the Busy Season, Part 4: Managing Your New Leads

[This article is the fourth - and final - post of our series on how to prep your website for the busy season. Feel free to check out our other posts from the series: "Market Research on the Summer Traffic," "How to Capture the Traffic," and "Connecting on Social Media."]

We’ve shown you how to capture the summer traffic and connect with leads on social media, but the race isn’t finished yet. You need a lead management strategy to push your leads over the finish line into sales territory.

Lead management might feel like just another marketing buzzword (see: “inbound marketing,” “SEO,” and “content marketing”), but managing your new leads isĀ an essential strategy for any successful real estate company.

+ Continue Reading

Comments

How to Capture More Sales Through Better Lead Engagement

Every real estate agent wants to boost their sales numbers. The problem is this: too many agents stick to outdated strategies for nurturing leads, and their sales numbers take a hit in the process. So how can you capture more sales through better lead engagement? We’ve spent the last few years tinkering with lead generation strategies, and we came up with a proven list of ways to nurture your leads into successful sales.

+ Continue Reading

Comments