Last week, as Google celebrated its 15th birthday, the search giant made two announcements that caught many by surprise.
One was that Google quietly switched to a new algorithm called “Hummingbird” about a month ago. This was a significant change that had (perhaps surprisingly) little fallout, so we’ll save that for another blog post and refer you here to learn more.
The other announcement that drew attention—and a big reaction from the SEO community—is that Google will soon be encrypting all search data in the widely used Google Analytics reporting platform. This means that detailed data about what organic search keywords were used to deliver visitors to your website will no longer be available.Comments
Union Street Media is spread out across New England today!
Please stop by our booth if you are at the New Hampshire Association of Realtors convention in Portsmouth. Meg Bookless and John Merse are on location today. John will be speaking tomorrow to the attendees on “Website Best Practices” at 7:45 AM. Learn about the top five things every Realtor should be doing on their website. We promise it’s worth waking up for the presentation!
We are also attending the Greater Boston Association of Realtors Road Show Conference & Expo today at the National Heritage Museum in Lexington, MA. Swing on by the booth to chat with Peter DiFonzo and KC Chambers. We are excited that GBAR launched the Roadshow this year and are proud to be one of the sponsors.Comments
Frustrated that the websites you frequent don’t have apps? Sick of opening your browser for every quick check-in? It’s a hard life, having a smartphone. I get it.
Here’s a simple hack to make your mobile browsing that much easier: next time you’re on that website you can’t live without, just save it to your home screen.
Voila! You just made an app.
For iPhone users, simply select the Share icon at the bottom of your browsing screen (the arrow coming out of a square) and choose “Add to Home Screen”(shown in the picture).
For Android users, save the website as a bookmark first, then go to your browser’s settings menu, open the Bookmarks folder, press and hold your finger on the bookmark, and choose “Add to Home Screen.”
Our real estate clients sometimes ask us why we don’t make apps for them. Our answer is simple: we make you great mobile sites that are even better than apps! Now, just tell your clients about this neat little trick and they’ll have easy access to your site and the app they so desire.