How to Use Situations and Scenarios in Your Real Estate Blog

There’s no better way to kill your blog than with strictly promotional content. It’s true. In today’s world, the fate of a blog rests in its ability to tell engaging stories to its readers. In this post, we’ll go into a specific type of storytelling: using situations and scenarios to build promotion for your business.

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5 Reasons Why You Might Need a Site Redesign

Here at Union Street Media, our clients often ask us a common question: “When do I know that my site needs a redesign?” After consulting our team of designers, developers, and internet marketers, we came up with the following reasons for why you might need a site redesign for your real estate website.

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How to Create a Vision for Your Real Estate Blog

Last week, we talked about how to build a strong brand voice for your real estate company. This week, we’re going to take the brand voice you created and push you one step further; we’ll teach you to create a vision for your real estate blog and incorporate your brand voice into your writing.

Blogs are essential to the success of your real estate company. In fact HubSpot found that 92% of companies who blog multiple times a day acquired a customer through their blog. Blogs are lead generators – especially for real estate agents.

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Surprising Ways to Increase Your Click-Through Rates

If you’re a real estate agent that wants to expand your web presence, read on. SEO is often the foundation of most internet marketing strategies, but PPC ads offer critical support to the success of your SEO efforts. Need proof? Wordstream conducted a study that found that PPC ads account for 64.6% of clicks for keywords with high commercial intent, compared to only 35.4% of clicks for organic results.

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