How to Identify Your Target Audience

Want to sell more homes? Of course you do. But it’s not that easy, is it? If you really want to find new leads, then you’ve got to get inside the heads of buyers and sellers within your market.

The problem? Many Realtors get too comfortable. They rely on their personal experience and bias; they believe that they understand their target market just because they’ve been selling homes for ten, fifteen, or twenty years. Spoiler: that’s not always the case.

So you’ve got a choice ahead of you: do you want to stick with the identity of your “ideal buyer” that you conjured up over a 15-minute office meeting? Or do you want to find out who your target audience truly is?

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Should I Get a .Realtor Domain?

We’re sure you’ve heard the announcement from the National Association of Realtors about their new domains offered exclusively to NAR members. This is a potentially exciting opportunity, but it’s one that needs some teasing out. It also brings up the topic of multiple sites – will they help or hinder your SEO?

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Keep Your Site Alive During the Winter Lull

It’s no secret to real estate agents: existing home sales trend downward during the fall and winter months. Gloomy skies and icy weather conditions tend to deter home buyers from visiting houses that are on the market; most families don’t want to deal with a move if it’s in the middle of the school year.

winteriscoming

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How to Measure Your Blog’s ROI

Real estate agents wear many hats. They are salespeople, negotiators, and sometimes tour guides. I hope you’re a blogger. And I wrote this post to teach you how to be a mad scientist with your blogging data.

drevil

The only way you can get your blog noticed is to continually make your blog better, and the only way to continually make your blog better is to experiment with content and measure your blog’s ROI on a consistent basis.

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