Above the Fold: How (and Why) You Should Enhance Your Homepage

As a student, I wanted to be a journalist. I wrote for my high school newspaper and yearbook. In college, I swallowed newspapers whole and studied under writers from the Philly Inquirer and the Washington Post. I worked with the best of ‘em. But across all of my experiences as a writer, there was one common phrase that leveled the playing field of expertise: above the fold.

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What Does Twitter’s New Redesign Mean for You?

Looks like Twitter is jumping on the photo-centric bandwagon. Earlier this month, Twitter presented a brand-new profile redesign that features a header photo, an overlapping profile photo, and a three-column layout. Sound familiar? You betcha. Twitter’s new redesign is remarkably similar to Google+ pages and Facebook’s timeline. The redesign is proof that images are quickly becoming the new vehicles of communication in the social media world.

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Why We Don’t Support IE6/7

Internet Explorer 6 and 7 were some of the most popular browsers in existence. So why does Union Street Media no longer support them? We get this question a lot.

There are a number of reasons we came to this decision:

  • IE6/7 use is trending downward.
  • Microsoft itself is trying to rid the world of these browsers (http://www.ie6countdown.com/).
  • Technology has advanced a lot in the last decade and we want to provide our users with fast, reliable and engaging content.

IE6/7 use has been trending downward for the better part of 3 years. In 2010 both browsers combined commanded an impressive 28% of the market place. Their use in 2013 has declined to 7% globally and a mere 1% in the USA. On our platform combined use is sitting at 1.7%. This is due to a number of factors, the most important one being Microsoft’s own involvement in eradicating these browsers.

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Natural Language: Search The Way You Speak

When a prospective homebuyer arrives at your website, they already know what they want. They have a mental image of their dream home, and they want to get started finding it. We haven’t (yet) built software that can read users’ minds, so we need to give them a way to communicate that dream home to your website so that it can show them what’s available. Traditionally, websites give the user a form to fill out, offering an overwhelming multitude of options. Nobody likes to fill out forms.

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Real Estate Website Spring Cleaning

Art Urie, owner of Lake Farm Realty in Concord, New Hampshire, has been a loyal Union Street Media client since we launched his original site in July 2005. When it launched, the Lake Farm site gave Art a great platform for showcasing his listings and offered his clients a sophisticated but easy-to-use tool for property searches.  Union Street Media’s content management system also offered Art an easy, efficient way to maintain contact with potential clients throughout their property searches and home buying experiences.

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