5 Reasons Why You Might Need a Site Redesign

Here at Union Street Media, our clients often ask us a common question: “When do I know that my site needs a redesign?” After consulting our team of designers, developers, and internet marketers, we came up with the following reasons for why you might need a site redesign for your real estate website.

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Above the Fold: How (and Why) You Should Enhance Your Homepage

As a student, I wanted to be a journalist. I wrote for my high school newspaper and yearbook. In college, I swallowed newspapers whole and studied under writers from the Philly Inquirer and the Washington Post. I worked with the best of ‘em. But across all of my experiences as a writer, there was one common phrase that leveled the playing field of expertise: above the fold.

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What Does Twitter’s New Redesign Mean for You?

Looks like Twitter is jumping on the photo-centric bandwagon. Earlier this month, Twitter presented a brand-new profile redesign that features a header photo, an overlapping profile photo, and a three-column layout. Sound familiar? You betcha. Twitter’s new redesign is remarkably similar to Google+ pages and Facebook’s timeline. The redesign is proof that images are quickly becoming the new vehicles of communication in the social media world.

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Why We Don’t Support IE6/7

Internet Explorer 6 and 7 were some of the most popular browsers in existence. So why does Union Street Media no longer support them? We get this question a lot.

There are a number of reasons we came to this decision:

  • IE6/7 use is trending downward.
  • Microsoft itself is trying to rid the world of these browsers (http://www.ie6countdown.com/).
  • Technology has advanced a lot in the last decade and we want to provide our users with fast, reliable and engaging content.

IE6/7 use has been trending downward for the better part of 3 years. In 2010 both browsers combined commanded an impressive 28% of the market place. Their use in 2013 has declined to 7% globally and a mere 1% in the USA. On our platform combined use is sitting at 1.7%. This is due to a number of factors, the most important one being Microsoft’s own involvement in eradicating these browsers.

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Natural Language: Search The Way You Speak

When a prospective homebuyer arrives at your website, they already know what they want. They have a mental image of their dream home, and they want to get started finding it. We haven’t (yet) built software that can read users’ minds, so we need to give them a way to communicate that dream home to your website so that it can show them what’s available. Traditionally, websites give the user a form to fill out, offering an overwhelming multitude of options. Nobody likes to fill out forms.

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