QR Codes for Real Estate – Hype or Here to Stay?

Invented in Japan in 1994, QR codes are short for “quick response” and can be read by camera-ready smart phones with an app. Much like with a bar code, which have been used for decades, it is easier to scan something than it is to type something.

The sudden hype around this type of technology today is due to the explosions of smart phones.  Scanning QR codes from a phone is easier for users than typing, which personally I still find finicky on an iPhone, for example.

So, What Kinds of Uses Do They Have Already?

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A Case Study in Video Marketing: St. Michael’s College

I recently participated as a judge in a video contest for students at St. Michael’s College in Colchester, Vermont. The rules for the contest, sponsored by the Admissions office, were straightforward: Create a 2-4 minute video that includes three or more reasons why you love St. Mike’s (at least one had to relate to academics), and post it on YouTube. You can imagine the array of reasons that resulted!

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The Thing with Bing – Not Just a Search Engine

So some of you might have seen the commercials recently for Bing, the search engine formerly known as MSN Live? Hang on, did I say search engine? I meant to say ‘decision engine’. That’s what they call it and want us to think of it as. Kind of reminds me of when Prince changed his name. Regardless, why should we pay attention to Bing as search engine optimizers? You can call us search engine optimists, since we like to hear the positives!

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