Real Estate Website Launches: August 2014

It’s been a wild month at Union Street Media, and we’ve been pumping out websites like it’s going out of style. Our awesome team of designers and developers have been experimenting with real estate web design lately, and we’re seeing some awesome results from their efforts. Modern typefaces, sleek features, and an array of eye-catching colors make our latest batch of real estate website launches some of the best our company has ever seen.

From Harwood Home Team in Asheville, NC to Brattleboro Area Realty right here in the northeast, we’re proud to see these new clients join our ever-expanding family.

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Summertime Real Estate Website Launches

The summer months are always a busy time in the real estate world. Potential clients swarm the Internet in search of their new home, and they leave no website unturned in their journey. With that in mind, we design and optimize all of our sites to snatch up those potential leads so your business can reap the benefits.

We’ve been collaborating with our awesome clients over the past few weeks to deliver our latest batch of websites – dressed to the nines and ready to rumble. From the Chris von Trapp Real Estate team in our native Vermont to Boston’s Cantave Realty Group, we’ve been everywhere. This summer also marks an important time in Union Street Media’s history; we recently expanded into New York with our first website there (you can read more about that here). We’re doin’ big things, and we couldn’t be happier than to have our amazing clients family by our side.

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How Effective Is Encouraged Registration?

You probably know the number of leads your website generates every month. You probably watch your inbox for them. But do you know the number of potential clients who visit your site without making that transition from visitor to lead? According to a study by Google, home buyers visit an average of three real estate sites before they make contact with a company. So how do you make sure visitors contact your company instead of moving on to seemingly greener pastures? Answer: forced or encouraged registration.

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Why We Don’t Support IE6/7

Internet Explorer 6 and 7 were some of the most popular browsers in existence. So why does Union Street Media no longer support them? We get this question a lot.

There are a number of reasons we came to this decision:

  • IE6/7 use is trending downward.
  • Microsoft itself is trying to rid the world of these browsers (http://www.ie6countdown.com/).
  • Technology has advanced a lot in the last decade and we want to provide our users with fast, reliable and engaging content.

IE6/7 use has been trending downward for the better part of 3 years. In 2010 both browsers combined commanded an impressive 28% of the market place. Their use in 2013 has declined to 7% globally and a mere 1% in the USA. On our platform combined use is sitting at 1.7%. This is due to a number of factors, the most important one being Microsoft’s own involvement in eradicating these browsers.

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Natural Language: Search The Way You Speak

When a prospective homebuyer arrives at your website, they already know what they want. They have a mental image of their dream home, and they want to get started finding it. We haven’t (yet) built software that can read users’ minds, so we need to give them a way to communicate that dream home to your website so that it can show them what’s available. Traditionally, websites give the user a form to fill out, offering an overwhelming multitude of options. Nobody likes to fill out forms.

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