How to Identify Your Target Audience

Want to sell more homes? Of course you do. But it’s not that easy, is it? If you really want to find new leads, then you’ve got to get inside the heads of buyers and sellers within your market.

The problem? Many Realtors get too comfortable. They rely on their personal experience and bias; they believe that they understand their target market just because they’ve been selling homes for ten, fifteen, or twenty years. Spoiler: that’s not always the case.

So you’ve got a choice ahead of you: do you want to stick with the identity of your “ideal buyer” that you conjured up over a 15-minute office meeting? Or do you want to find out who your target audience truly is?

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9 Ways to Enhance Your Listings for Maximum Exposure

One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.

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Marketing with Visual Media

We live in a visual society. Don’t just take my word for it; look around you. TV commercials, art galleries, the family photos on your office desk… even graffiti tags. We come into contact with visual appeals every day of our lives. So why shouldn’t we incorporate visual media into our marketing plans? Every real estate agent out there knows the importance of the visual quality of a home and its community. In fact, it’s often said that a home buyer makes all of their first impressions of a home on the walk from their car to the front door. Knowing the power of these visual cues, why not take advantage of it?

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Creating Shareable Content Online

With the growing popularity of social media and the search engines’ push to include social in search results, it has become even more important to have a presence in social media and create shareable content. While it’s easy to post company updates and news articles, it takes more than that to convince people to share your posts. Here are some tips for creating content that your followers will want to share.

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