Marketing with Visual Media

We live in a visual society. Don’t just take my word for it; look around you. TV commercials, art galleries, the family photos on your office desk… even graffiti tags. We come into contact with visual appeals every day of our lives. So why shouldn’t we incorporate visual media into our marketing plans? Every real estate agent out there knows the importance of the visual quality of a home and its community. In fact, it’s often said that a home buyer makes all of their first impressions of a home on the walk from their car to the front door. Knowing the power of these visual cues, why not take advantage of it?

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Creating Shareable Content Online

With the growing popularity of social media and the search engines’ push to include social in search results, it has become even more important to have a presence in social media and create shareable content. While it’s easy to post company updates and news articles, it takes more than that to convince people to share your posts. Here are some tips for creating content that your followers will want to share.

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7 Deadly Sins of Duplicate Content

There is a reason a book has no duplicate pages and a machine has no duplicate parts. They’re not needed.

This is just how search engines view content. It’s not very usable or informative for search results pages to contain multiple copies of the same thing.   This is why your website may not be listed if a search query turns up other pages with content exactly like yours.  However, there are grey areas to this, and you may not be aware it’s even happening to you.

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