Why Your Blogging & Social Media Strategies Are Bound to Fail

If you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.

But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.

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How Effective Is Encouraged Registration?

You probably know the number of leads your website generates every month. You probably watch your inbox for them. But do you know the number of potential clients who visit your site without making that transition from visitor to lead? According to a study by Google, home buyers visit an average of three real estate sites before they make contact with a company. So how do you make sure visitors contact your company instead of moving on to seemingly greener pastures? Answer: forced or encouraged registration.

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Google Cuts Keyword Data from Analytics: What This Change Means for You

Last week, as Google celebrated its 15th birthday, the search giant made two announcements that caught many by surprise.

One was that Google quietly switched to a new algorithm called “Hummingbird” about a month ago. This was a significant change that had (perhaps surprisingly) little fallout, so we’ll save that for another blog post and refer you here to learn more.

The other announcement that drew attention—and a big reaction from the SEO community—is that Google will soon be encrypting all search data in the widely used Google Analytics reporting platform. This means that detailed data about what organic search keywords were used to deliver visitors to your website will no longer be available.

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How To Simplify Your Analytics Data for Your Boss

In this age of data, people at all levels of business have access to their company’s website traffic metrics. Often, it’s those further down the ladder who are expected to stay on top of it, whether they like it or not. Richard Branson is famous for not wanting to understand his company’s financial data in too much detail. He doesn’t need to – but he does need to know the basics to make good decisions, which he does to great effect. His mind is free of the clutter to make the big picture decisions.

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