Why Your Blogging & Social Media Strategies Are Bound to Fail

If you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.

But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.

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Prepping Your Website for the Busy Season, Part 3: Connecting on Social Media

[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]

We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.

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9 Ways to Enhance Your Listings for Maximum Exposure

One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.

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What Does Twitter’s New Redesign Mean for You?

Looks like Twitter is jumping on the photo-centric bandwagon. Earlier this month, Twitter presented a brand-new profile redesign that features a header photo, an overlapping profile photo, and a three-column layout. Sound familiar? You betcha. Twitter’s new redesign is remarkably similar to Google+ pages and Facebook’s timeline. The redesign is proof that images are quickly becoming the new vehicles of communication in the social media world.

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