9 Ways to Enhance Your Listings for Maximum Exposure

One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.

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What Does Twitter’s New Redesign Mean for You?

Looks like Twitter is jumping on the photo-centric bandwagon. Earlier this month, Twitter presented a brand-new profile redesign that features a header photo, an overlapping profile photo, and a three-column layout. Sound familiar? You betcha. Twitter’s new redesign is remarkably similar to Google+ pages and Facebook’s timeline. The redesign is proof that images are quickly becoming the new vehicles of communication in the social media world.

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Marketing with Visual Media

We live in a visual society. Don’t just take my word for it; look around you. TV commercials, art galleries, the family photos on your office desk… even graffiti tags. We come into contact with visual appeals every day of our lives. So why shouldn’t we incorporate visual media into our marketing plans? Every real estate agent out there knows the importance of the visual quality of a home and its community. In fact, it’s often said that a home buyer makes all of their first impressions of a home on the walk from their car to the front door. Knowing the power of these visual cues, why not take advantage of it?

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Meet the Sites: Social Media Marketing

Facebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.

Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.

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Social Networking for the Busy Realtor

You know that it’s in your best interest to network online, but you’re a busy real estate professional. Updating even one profile consistently is a struggle. So, where to start? Although this depends on your business and your target audience, we wanted to provide you with some more concrete insight, so we dug into the collective data from our real estate platform.

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