Prepping Your Website for the Busy Season, Part 1: Market Research on Summer Traffic

[This blog post is part of a four-part series on how to prep your website for the busy season. Look for following posts over the next few weeks to make sure your website is ready for the rush.]

Ah, summer. The sun’s out, the weather’s warm, and flowers are in full bloom. It’s enough to make you feel like Julie Andrews in the Swiss Alps.

sound of music

That is, unless you’re in real estate. Then, summer is a certified mad house.

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Marketing with Visual Media

We live in a visual society. Don’t just take my word for it; look around you. TV commercials, art galleries, the family photos on your office desk… even graffiti tags. We come into contact with visual appeals every day of our lives. So why shouldn’t we incorporate visual media into our marketing plans? Every real estate agent out there knows the importance of the visual quality of a home and its community. In fact, it’s often said that a home buyer makes all of their first impressions of a home on the walk from their car to the front door. Knowing the power of these visual cues, why not take advantage of it?

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Off-Site Recommendation: Blogging

If you’re having trouble sticking to a weekly blogging schedule, read on. Regularly adding valuable, unique content to your site will benefit you now more than ever before.

Google’s most recent algorithms – Penguin, Panda, and Hummingbird – may sound cute and cuddly, but they pack a suckerpunch of power when it comes to planning SEO strategies. The company’s most recent algorithm updates are designed to aggressively attack the low-quality, spammy content that has overrun the Internet. SEO strategies that were once effective, like creating many similar pages with only a few words tweaked, no longer fly. (Does “keyword overuse” ring a bell, anyone?)

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Meet the Sites: Social Media Marketing

Facebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.

Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.

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