Off-Site Recommendation: Blogging

If you’re having trouble sticking to a weekly blogging schedule, read on. Regularly adding valuable, unique content to your site will benefit you now more than ever before.

Google’s most recent algorithms – Penguin, Panda, and Hummingbird – may sound cute and cuddly, but they pack a suckerpunch of power when it comes to planning SEO strategies. The company’s most recent algorithm updates are designed to aggressively attack the low-quality, spammy content that has overrun the Internet. SEO strategies that were once effective, like creating many similar pages with only a few words tweaked, no longer fly. (Does “keyword overuse” ring a bell, anyone?)

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What is Google Authorship and can it help me?

A previous post I wrote a few months ago discussed the emergence of blended search results and how the landscape of search results pages, in particular Google’s, is expanding beyond just text-based listings.

What Has Google Authorship To Do with Google +?

Now since Google + has emerged into the public consciousness, it’s no coincidence that SEO practitioners are trying to work out how much value it has for rankings. Google + is essentially another social media profile, but there is more to it. If you run a few searches on brands, popular bloggers or important news items, we see more and more rich snippets.

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Creating Shareable Content Online

With the growing popularity of social media and the search engines’ push to include social in search results, it has become even more important to have a presence in social media and create shareable content. While it’s easy to post company updates and news articles, it takes more than that to convince people to share your posts. Here are some tips for creating content that your followers will want to share.

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Good Netiquette in a Multi-Channel World

Recent events in politics testify to the blurring of lines between the off-line and online world.

Despite the rapid adoption of new modes of communication, the old rules of etiquette still apply. I would argue it’s as important as ever, with even more social pitfalls coupled with actual less human interaction as a ballast.

Like me, most of you reading bounce between personal and business social media , email accounts, blog comments and website feedback. In addition, we have off-line communications to have to negotiate on top of that. That’s a lot of communication with their own nuances to get right and one size does not fit all.

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