How to Measure Your Blog’s ROI

Real estate agents wear many hats. They are salespeople, negotiators, and sometimes tour guides. I hope you’re a blogger. And I wrote this post to teach you how to be a mad scientist with your blogging data.

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The only way you can get your blog noticed is to continually make your blog better, and the only way to continually make your blog better is to experiment with content and measure your blog’s ROI on a consistent basis.

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How to Get Your Real Estate Blog Noticed

So you started writing a blog, but no one’s biting. No comments, no “likes,” no mentions on Twitter. One of the biggest challenges that real estate bloggers face is getting their blog noticed on a larger scale and expanding their reader base beyond their friend circle. While blogging success is a lot about diligence and plain ol’ luck, there are some proven tactics to get your writing noticed by a bigger audience.

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How to Tell a Story with Your Real Estate Blog

Storytelling is in our blood. Humans have told each other stories ever since we started scrawling on cave walls.

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Our history with stories shows; even now, stories are a fundamental part of our communication, and we learn best through sharing personal experiences with one another. Our physiology reflects this as well – our brains become more active while telling or listening to stories.

Businesses can use these facts to their advantage. With stories, brands can captivate and attract people to their business with a greater likelihood that those people will convert into lifelong clients. Stories build on universal emotions that make businesses more approachable and human-like.

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How to Use Situations and Scenarios in Your Real Estate Blog

There’s no better way to kill your blog than with strictly promotional content. It’s true. In today’s world, the fate of a blog rests in its ability to tell engaging stories to its readers. In this post, we’ll go into a specific type of storytelling: using situations and scenarios to build promotion for your business.

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How to Create a Vision for Your Real Estate Blog

Last week, we talked about how to build a strong brand voice for your real estate company. This week, we’re going to take the brand voice you created and push you one step further; we’ll teach you to create a vision for your real estate blog and incorporate your brand voice into your writing.

Blogs are essential to the success of your real estate company. In fact HubSpot found that 92% of companies who blog multiple times a day acquired a customer through their blog. Blogs are lead generators – especially for real estate agents.

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