Prepping Your Website for the Busy Season, Part 2: How to Capture the Traffic

[This article is the second post of a four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure your website is ready for the rush.]

In our last post, we delved into the data and talked about the major trends surrounding summertime real estate traffic. We found that most buyers are on the hunt for a new home in the warmer months, which is no news to agents and brokers in the field. Now, we’ll talk about how to capture the traffic in order to grow your business.

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9 Ways to Enhance Your Listings for Maximum Exposure

One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.

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Off-Site Recommendation: Blogging

If you’re having trouble sticking to a weekly blogging schedule, read on. Regularly adding valuable, unique content to your site will benefit you now more than ever before.

Google’s most recent algorithms – Penguin, Panda, and Hummingbird – may sound cute and cuddly, but they pack a suckerpunch of power when it comes to planning SEO strategies. The company’s most recent algorithm updates are designed to aggressively attack the low-quality, spammy content that has overrun the Internet. SEO strategies that were once effective, like creating many similar pages with only a few words tweaked, no longer fly. (Does “keyword overuse” ring a bell, anyone?)

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