Why Your Blogging & Social Media Strategies Are Bound to Fail

If you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.

But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.

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Creating the Content Web: Letting Go of the Linear

I joined the Union Street Media team this past spring – doe-eyed and eager to get the ball rolling. One of the very first projects I tackled was building a content web and blogging schedule for our team.

content web

Don’t worry. I survived the experience, and I didn’t lose any hair in the process. It was actually fun (really). And now I’ll show you how I did it.

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Keep Your Site Alive During the Winter Lull

It’s no secret to real estate agents: existing home sales trend downward during the fall and winter months. Gloomy skies and icy weather conditions tend to deter home buyers from visiting houses that are on the market; most families don’t want to deal with a move if it’s in the middle of the school year.

winteriscoming

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How to Measure Your Blog’s ROI

Real estate agents wear many hats. They are salespeople, negotiators, and sometimes tour guides. I hope you’re a blogger. And I wrote this post to teach you how to be a mad scientist with your blogging data.

drevil

The only way you can get your blog noticed is to continually make your blog better, and the only way to continually make your blog better is to experiment with content and measure your blog’s ROI on a consistent basis.

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How to Get Your Real Estate Blog Noticed

So you started writing a blog, but no one’s biting. No comments, no “likes,” no mentions on Twitter. One of the biggest challenges that real estate bloggers face is getting their blog noticed on a larger scale and expanding their reader base beyond their friend circle. While blogging success is a lot about diligence and plain ol’ luck, there are some proven tactics to get your writing noticed by a bigger audience.

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