How to Get Your Real Estate Blog Noticed

So you started writing a blog, but no one’s biting. No comments, no “likes,” no mentions on Twitter. One of the biggest challenges that real estate bloggers face is getting their blog noticed on a larger scale and expanding their reader base beyond their friend circle. While blogging success is a lot about diligence and plain ol’ luck, there are some proven tactics to get your writing noticed by a bigger audience.

+ Continue Reading

Comments

Long Term vs. Short Term SEO Keywords for Your Real Estate Website

SEO can be a little intimidating to the untrained eye. In fact, many real estate agents shy away from developing a full-fledged SEO strategy because they think it’s too complicated.

This idea couldn’t be further from the truth. A strategy that’s built around targeted long term and short term SEO keywords can give your real estate website a major boost in the search engine results pages (SERPs), and it’s relatively easy to set up.

In this post, we’ll tackle how to choose long term and short term SEO keywords for your real estate website, and we’ll also talk about how to begin using those keywords in the beginning stages of your content strategy. If you’re an SEO beginner, feel free to take a look at our beginner’s guide for real estate agents.

+ Continue Reading

Comments

How to Tell a Story with Your Real Estate Blog

Storytelling is in our blood. Humans have told each other stories ever since we started scrawling on cave walls.

real estate blog

Our history with stories shows; even now, stories are a fundamental part of our communication, and we learn best through sharing personal experiences with one another. Our physiology reflects this as well – our brains become more active while telling or listening to stories.

Businesses can use these facts to their advantage. With stories, brands can captivate and attract people to their business with a greater likelihood that those people will convert into lifelong clients. Stories build on universal emotions that make businesses more approachable and human-like.

+ Continue Reading

Comments

How to Use Situations and Scenarios in Your Real Estate Blog

There’s no better way to kill your blog than with strictly promotional content. It’s true. In today’s world, the fate of a blog rests in its ability to tell engaging stories to its readers. In this post, we’ll go into a specific type of storytelling: using situations and scenarios to build promotion for your business.

+ Continue Reading

Comments

5 Reasons Why You Might Need a Site Redesign

Here at Union Street Media, our clients often ask us a common question: “When do I know that my site needs a redesign?” After consulting our team of designers, developers, and internet marketers, we came up with the following reasons for why you might need a site redesign for your real estate website.

+ Continue Reading

Comments