You probably know the number of leads your website generates every month. You probably watch your inbox for them. But do you know the number of potential clients who visit your site without making that transition from visitor to lead? According to a study by Google, home buyers visit an average of three real estate sites before they make contact with a company. So how do you make sure visitors contact your company instead of moving on to seemingly greener pastures? Answer: forced or encouraged registration.Comments
We live in a visual society. Don’t just take my word for it; look around you. TV commercials, art galleries, the family photos on your office desk… even graffiti tags. We come into contact with visual appeals every day of our lives. So why shouldn’t we incorporate visual media into our marketing plans? Every real estate agent out there knows the importance of the visual quality of a home and its community. In fact, it’s often said that a home buyer makes all of their first impressions of a home on the walk from their car to the front door. Knowing the power of these visual cues, why not take advantage of it?Comments
If you’re having trouble sticking to a weekly blogging schedule, read on. Regularly adding valuable, unique content to your site will benefit you now more than ever before.
Google’s most recent algorithms – Penguin, Panda, and Hummingbird – may sound cute and cuddly, but they pack a suckerpunch of power when it comes to planning SEO strategies. The company’s most recent algorithm updates are designed to aggressively attack the low-quality, spammy content that has overrun the Internet. SEO strategies that were once effective, like creating many similar pages with only a few words tweaked, no longer fly. (Does “keyword overuse” ring a bell, anyone?)Comments
Facebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.
Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.Comments
I ran cross country in high school. Rick Beattie - who doubled as my coach and European History teacher – used to tell us “The clock doesn’t lie.” If I performed poorly at a meet, I could say that my shoelaces were too tight, the rain slowed me down, or my mind was wandering. But the fact of the matter was this: I had a number waiting for me at the finish line, and that number didn’t lie.
Fast forward (gulp) 20 years. Cut to a Union Street Media Internet marketing meeting. We’re gathered around a conference table looking at a spreadsheet of numbers. I think of Coach Beattie and say, “The data doesn’t lie.”
This is a universal truth. Before the Mad Men-esque advertising brainstorm meetings you envision, before graphic designers turn winning ideas into marketing reality, before a catchy slogan ever hits the printed page, there’s a common foundation: data.Comments