Prepping Your Website for the Busy Season, Part 1: Market Research on Summer Traffic

[This blog post is part of a four-part series on how to prep your website for the busy season. Look for following posts over the next few weeks to make sure your website is ready for the rush.]

Ah, summer. The sun’s out, the weather’s warm, and flowers are in full bloom. It’s enough to make you feel like Julie Andrews in the Swiss Alps.

sound of music

That is, unless you’re in real estate. Then, summer is a certified mad house.

+ Continue Reading

Comments

Behavioral Lead Targeting: Not Your Typical Lunch

Social media websites allow millions of users to engage in conversation.Traditionally, these sites are not meant as a hard sales tool, but it’s a great idea to use your social media network, customer relationship management platform, and remarketing strategies to listen to user conversations and learn more about your clients’ motivations.

tumblr_n3gf94PDx81smcbm7o1_500You can easily use social media or a CRM platform as a warm sales tool. Consider the BLT (yum). I know what you’re thinking: “what the heck does a delicious sandwich have to do with marketing?”

+ Continue Reading

Comments

3 Easy Ways to Rethink Your Digital Marketing Strategy

Back in the dark ages of marketing, success meant throwing millions of dollars at extensive newspaper spreads and glitzy Super Bowl commercials. Don’t get us wrong – we enjoy quippy, 30-second spots just as much as the next guy.

tumblr_n0ebej82Ff1qe5ugfo4_500

But here’s the thing: people aren’t sitting in front of newspapers or TVs anymore.

+ Continue Reading

Comments

Our First New York Real Estate Website!

We are quite a happy bunch at Union Street Media this week. One of our clients, Coldwell Banker Whitbeck Associates, recently launched their brand new website. Here’s the big news: they are officially our first client in New York, and their website is our first New York real estate website.

Our first thought:

emma-stone-excited

+ Continue Reading

Comments

Finding Local SEO Success with Recommended Searches

Your website’s recommended search tool is one of the most effective ways to gain local reach and drive qualified traffic to your website. You can use it to set up pages of listings that are hyper-local, even down to the neighborhood. You can also add geographically-focused introductory content to make your pages even more keyword-rich, useful, and relevant to local customers.

+ Continue Reading

Comments