5 Ways to Prep Your Website Before 2015

2015 is only a few weeks away. Crazy, right? While you’re putting your list of new year resolutions together, don’t forget to think about your real estate website. We’ve put together a list of tips to prep your website so that you’re ready to hit the ground running as soon as January 1 shows up.

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9 Social Media No-Nos in Real Estate

You need a drivers license to operate a car. You need a passing transcript to graduate college. But all you need to create a social media account is an email address and a username. There are no gatekeepers; the social media landscape is basically the wild west.

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How to Handle an Online “Whoops!”

Mistakes happen. Especially on social media. The obvious first step for your social media strategy should be to prevent these mistakes from happening in the first place, but you should also have a solid strategy to put out social media fires quickly and efficiently.

In this post, we’ll go over some common social media snafus and tell you how to handle them.

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Why Your Blogging & Social Media Strategies Are Bound to Fail

If you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.

But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.

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Creating the Content Web: Letting Go of the Linear

I joined the Union Street Media team this past spring – doe-eyed and eager to get the ball rolling. One of the very first projects I tackled was building a content web and blogging schedule for our team.

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Don’t worry. I survived the experience, and I didn’t lose any hair in the process. It was actually fun (really). And now I’ll show you how I did it.

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