Internet marketing for real estate: a practical tactical blog

Fireworks results

Just a quick update to my post about why real estate bloggers might want to take on the 4th of July:

With Independence day just a few days away, people are looking for some information on the upcoming fourth of July fireworks in Burlington. They found my post. I bet they’ll find it next year too, [...]

Week in Review: 3 Block Quotes

Guy Kawasaki on viral vs word of mouth
Viral marketing is typically reserved for programs where the advertising is talked about as opposed to the product itself. A good example are viral videos, where the humor trumps the brand, ala Cadbury Schweppes drumming gorilla video—humorous partly due to the Phil Collins soundtrack, of course—and the parodies [...]

Do you blog? Please take this survey.

VARBuzz is running a survey on the effectiveness of blogging/social media. Please take a moment to fill out the survey if you are a real estate blogger. Thanks to Mark Eckinrode for the heads up.
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Want a Free Ticket to Inman Connect ‘08?

Daniel Rothamel, newly-minted Community Manager for Inman News, is giving away a free ticket to Inman Connect ‘08.
It involves using Twitter. But luckily you can find all the great Twitter resources you can handle over in the sideabar.
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Scribbles

Scribbles has launched their new e-commerce site with Union Street Media’s ecommerce package. Scribbles is known as Burlington Vermont’s favorite paperie, “grooviest gift store,” and one-stop card shop. Their site makes use of our content management system and ecommerce management system. Plus great graphic design to round it all out.
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Long Tail, Fireworks and Real Estate Photography

Image by found_drama via Flickr

Coming up with stuff to write on a blog is one of the constant challenges facing new (and even not-so-new) bloggers. Here’s one quick idea my US real estate blogging readers might be able to put to use within the next week: Fourth of July. Apologies to my non-US readers; please [...]

Week in Review June 20: Use It

This week I’m going to focus the WiR on posts that contain some directly applicable information. I’ll sort them out from easiest to use to more advanced things.
The Basics:
These are things you can do yourself, right now. Without paying anyone anything at all.

Chris Johnson gives a quick tactic on “Getting things Done.” With Merlin Mann [...]

Select Real Estate

Select Real Estate, specializing in vacation properties in the White Mountains of NH, launched with the complete set of real estate customer tools including saved searches, new listing notifications and saved search criteria. The site also features advanced real estate marketing tools such as one-click searches, advanced search, integrated MLS feed, content management system and [...]

Understanding and Using AIDA (including 22 things you can do to improve your site performance)

The name Aida (made famous in Verdi’s opera) means “visitor” in Arabic and “reward” in Swahili. This post is about the marketing acronym, related to visitors and rewards, outlining consumer attitudes: Attention-Interest-Desire-Action. I’ll present the concept, orient it in relation to your site visitors and give you some ideas on how to use this conceptual [...]

Week In Review

A whirlwind week, lots to read if it’s rainy this weekend.
Blogging
Pat Kitano starts with Om Malik for inspiration and gives some sound advice on positioning your blog as a wisdom resource. That’s what I try to do here so feel free to let me know how to do better.
Leverage the size of your office to [...]

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