Behavioral Lead Targeting: Not Your Typical Lunch

Social media websites allow millions of users to engage in conversation.Traditionally, these sites are not meant as a hard sales tool, but it’s a great idea to use your social media network, customer relationship management platform, and remarketing strategies to listen to user conversations and learn more about your clients’ motivations.

tumblr_n3gf94PDx81smcbm7o1_500You can easily use social media or a CRM platform as a warm sales tool. Consider the BLT (yum). I know what you’re thinking: “what the heck does a delicious sandwich have to do with marketing?”

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3 Easy Ways to Rethink Your Digital Marketing Strategy

Back in the dark ages of marketing, success meant throwing millions of dollars at extensive newspaper spreads and glitzy Super Bowl commercials. Don’t get us wrong – we enjoy quippy, 30-second spots just as much as the next guy.

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But here’s the thing: people aren’t sitting in front of newspapers or TVs anymore.

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Our First New York Real Estate Website!

We are quite a happy bunch at Union Street Media this week. One of our clients, Coldwell Banker Whitbeck Associates, recently launched their brand new website. Here’s the big news: they are officially our first client in New York, and their website is our first New York real estate website.

Our first thought:

emma-stone-excited

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Finding Local SEO Success with Recommended Searches

Your website’s recommended search tool is one of the most effective ways to gain local reach and drive qualified traffic to your website. You can use it to set up pages of listings that are hyper-local, even down to the neighborhood. You can also add geographically-focused introductory content to make your pages even more keyword-rich, useful, and relevant to local customers.

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More Real Estate Website Launches

It’s official: it’s springtime in Vermont. And here at Union Street Media, we’ve taken notice. We are as busy as bees designing beautiful real estate websites for our clients. We are so busy, in fact, that we beat our personal record for number of website launches in a week; the record now stands at 10 launches in five days.

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