Prepping Your Website for the Busy Season, Part 2: How to Capture the Traffic

[This article is the second post of a four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure your website is ready for the rush.]

In our last post, we delved into the data and talked about the major trends surrounding summertime real estate traffic. We found that most buyers are on the hunt for a new home in the warmer months, which is no news to agents and brokers in the field. Now, we’ll talk about how to capture the traffic in order to grow your business.

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9 Ways to Enhance Your Listings for Maximum Exposure

One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.

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Prepping Your Website for the Busy Season, Part 1: Market Research on Summer Traffic

[This blog post is part of a four-part series on how to prep your website for the busy season. Look for following posts over the next few weeks to make sure your website is ready for the rush.]

Ah, summer. The sun’s out, the weather’s warm, and flowers are in full bloom. It’s enough to make you feel like Julie Andrews in the Swiss Alps.

sound of music

That is, unless you’re in real estate. Then, summer is a certified mad house.

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Summertime Real Estate Website Launches

The summer months are always a busy time in the real estate world. Potential clients swarm the Internet in search of their new home, and they leave no website unturned in their journey. With that in mind, we design and optimize all of our sites to snatch up those potential leads so your business can reap the benefits.

We’ve been collaborating with our awesome clients over the past few weeks to deliver our latest batch of websites – dressed to the nines and ready to rumble. From the Chris von Trapp Real Estate team in our native Vermont to Boston’s Cantave Realty Group, we’ve been everywhere. This summer also marks an important time in Union Street Media’s history; we recently expanded into New York with our first website there (you can read more about that here). We’re doin’ big things, and we couldn’t be happier than to have our amazing clients family by our side.

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Behavioral Lead Targeting: Not Your Typical Lunch

Social media websites allow millions of users to engage in conversation.Traditionally, these sites are not meant as a hard sales tool, but it’s a great idea to use your social media network, customer relationship management platform, and remarketing strategies to listen to user conversations and learn more about your clients’ motivations.

tumblr_n3gf94PDx81smcbm7o1_500You can easily use social media or a CRM platform as a warm sales tool. Consider the BLT (yum). I know what you’re thinking: “what the heck does a delicious sandwich have to do with marketing?”

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