Search Engine Optimization (SEO) is the process of marketing your website to search engines. Why do you care what search engines think of your website? You care because search engines are the matchmakers of the Internet, pairing every person who enters a search into Google, Bing, Yahoo!, or the many other search engines, with a custom list of every website that pertains to the keywords used in their search. You care because you want to be visible on that list.
So how do Google and its counterparts know which websites to show us when we do a search? Search engines are built upon complex mathematical algorithms that analyze the quality, popularity, and relevance of a website. First, they deploy robots (also called spiders), to visit your site and gather all kinds of information about it. These spiders are the minions to the search engines. Your site is then indexed, meaning that the information the robots gathered is analyzed, categorized, and stored for future reference. Then the magic happens. A user performs a search; the search engine scans its index for the best, most relevant sites. Boom: search results.Comments