Prepping Your Website for the Busy Season, Part 4: Managing Your New Leads

[This article is the fourth - and final - post of our series on how to prep your website for the busy season. Feel free to check out our other posts from the series: "Market Research on the Summer Traffic," "How to Capture the Traffic," and "Connecting on Social Media."]

We’ve shown you how to capture the summer traffic and connect with leads on social media, but the race isn’t finished yet. You need a lead management strategy to push your leads over the finish line into sales territory.

Lead management might feel like just another marketing buzzword (see: “inbound marketing,” “SEO,” and “content marketing”), but managing your new leads is an essential strategy for any successful real estate company.

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How to Capture More Sales Through Better Lead Engagement

Every real estate agent wants to boost their sales numbers. The problem is this: too many agents stick to outdated strategies for nurturing leads, and their sales numbers take a hit in the process. So how can you capture more sales through better lead engagement? We’ve spent the last few years tinkering with lead generation strategies, and we came up with a proven list of ways to nurture your leads into successful sales.

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Prepping Your Website for the Busy Season, Part 3: Connecting on Social Media

[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]

We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.

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Real Estate Website Launches: August 2014

It’s been a wild month at Union Street Media, and we’ve been pumping out websites like it’s going out of style. Our awesome team of designers and developers have been experimenting with real estate web design lately, and we’re seeing some awesome results from their efforts. Modern typefaces, sleek features, and an array of eye-catching colors make our latest batch of real estate website launches some of the best our company has ever seen.

From Harwood Home Team in Asheville, NC to Brattleboro Area Realty right here in the northeast, we’re proud to see these new clients join our ever-expanding family.

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How to Create a Vision for Your Social Media Presence

bigstock-From-Point-A-To-Point-B-41405269Planning is the key to a successful social media strategy. That may seem like a no-brainer, but what about the step that comes before planning? Planning is important, but a company vision is the key to a successful plan. Don’t worry; we don’t mean a vision like those late-night commercials for phony psychics. We mean a vision in its truest sense: the ability to see. Before you start a strategic plan for your company’s social media strategy, you should be able to see, analyze, and understand who you are as a business. If you don’t have a clear starting point and an equally clear destination, your company will struggle to succeed at social media and your efforts will take twice as much time and energy. Not to mention: how will you ever know once you’ve reach success? You can’t reach Point B unless you know where Point A is.Time to do some soul searching. To create a vision for your social media presence, think through these three questions:

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