Building a Foundation for Success: New Digital Marketing Services

SEO, by and far one of the most popular buzzwords at real estate conventions, can no longer be your only digital marketing tactic. It’s about more than that.

According to a study by Google and the National Association of Realtors, 70 percent of homebuyers only contacted a single agent before selecting one to assist them with the purchase of their home. Homebuyers do not have the patience to interview dozens of local agents in search of the right fit. Instead, they are more likely to follow the path of least resistance and choose an agent that is already top of mind or easy to find.

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Mobile Readiness for Real Estate: Google’s New Update

Brace yourselves. Mobilegeddon is coming. Okay, maybe “mobilegeddon” is a little dramatic, but the search engine world is all atwitter after Google’s latest announcement.

Last month, Google announced that as of April 21st, it will incorporate mobile-friendliness into its search algorithm’s many ranking factors. In their words:

“…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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Recent Launches – March 2015

Springtime is quickly approaching, and you know what that means for real estate professionals: time to prepare for the busy season. We’ve been hard at work these past few weeks to launch these brand new sites – each one coupled with advanced search technologies and enhanced SEO value.

Now that these sites are live, these agents and offices are ready to hit the ground running for the upcoming spring rush. Are you?

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7 Ways to Earn Web Traffic for Your Real Estate Website

When you build a website for your real estate business, it’s tempting to let go of the reigns once it goes live. After all, you just spent a considerable amount of your time and energy building a branded site for your company. Time to move onto the next big thing. “Set it and forget it” like a rotisserie chicken cooker. Right?

Wrong. “If you build it, they will come” only exists in Field of Dreams.

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Ch-ch-changes: Union Street Media Welcomes Rachel Rothenburg

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2015 has already been a big year for Union Street Media. As a team, we consciously embarked on a shift in our mission: in addition to creating a better platform for our clients, we’ve also decided to provide stronger digital advertising and lead generation options to complement our software.

As part of that plan, we welcomed Rachel Rothenburg – our new Vice President of Operations – to our team.

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