Long Term vs. Short Term SEO Keywords for Your Real Estate Website

SEO can be a little intimidating to the untrained eye. In fact, many real estate agents shy away from developing a full-fledged SEO strategy because they think it’s too complicated.

This idea couldn’t be further from the truth. A strategy that’s built around targeted long term and short term SEO keywords can give your real estate website a major boost in the search engine results pages (SERPs), and it’s relatively easy to set up.

In this post, we’ll tackle how to choose long term and short term SEO keywords for your real estate website, and we’ll also talk about how to begin using those keywords in the beginning stages of your content strategy. If you’re an SEO beginner, feel free to take a look at our beginner’s guide for real estate agents.

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How to Tell a Story with Your Real Estate Blog

Storytelling is in our blood. Humans have told each other stories ever since we started scrawling on cave walls.

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Our history with stories shows; even now, stories are a fundamental part of our communication, and we learn best through sharing personal experiences with one another. Our physiology reflects this as well – our brains become more active while telling or listening to stories.

Businesses can use these facts to their advantage. With stories, brands can captivate and attract people to their business with a greater likelihood that those people will convert into lifelong clients. Stories build on universal emotions that make businesses more approachable and human-like.

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How to Use Situations and Scenarios in Your Real Estate Blog

There’s no better way to kill your blog than with strictly promotional content. It’s true. In today’s world, the fate of a blog rests in its ability to tell engaging stories to its readers. In this post, we’ll go into a specific type of storytelling: using situations and scenarios to build promotion for your business.

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5 Reasons Why You Might Need a Site Redesign

Here at Union Street Media, our clients often ask us a common question: “When do I know that my site needs a redesign?” After consulting our team of designers, developers, and internet marketers, we came up with the following reasons for why you might need a site redesign for your real estate website.

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How to Create a Vision for Your Real Estate Blog

Last week, we talked about how to build a strong brand voice for your real estate company. This week, we’re going to take the brand voice you created and push you one step further; we’ll teach you to create a vision for your real estate blog and incorporate your brand voice into your writing.

Blogs are essential to the success of your real estate company. In fact HubSpot found that 92% of companies who blog multiple times a day acquired a customer through their blog. Blogs are lead generators – especially for real estate agents.

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