Surprising Ways to Increase Your Click-Through Rates

If you’re a real estate agent that wants to expand your web presence, read on. SEO is often the foundation of most internet marketing strategies, but PPC ads offer critical support to the success of your SEO efforts. Need proof? Wordstream conducted a study that found that PPC ads account for 64.6% of clicks for keywords with high commercial intent, compared to only 35.4% of clicks for organic results.

+ Continue Reading

Comments

Prepping Your Website for the Busy Season, Part 4: Managing Your New Leads

[This article is the fourth - and final - post of our series on how to prep your website for the busy season. Feel free to check out our other posts from the series: "Market Research on the Summer Traffic," "How to Capture the Traffic," and "Connecting on Social Media."]

We’ve shown you how to capture the summer traffic and connect with leads on social media, but the race isn’t finished yet. You need a lead management strategy to push your leads over the finish line into sales territory.

Lead management might feel like just another marketing buzzword (see: “inbound marketing,” “SEO,” and “content marketing”), but managing your new leads isĀ an essential strategy for any successful real estate company.

+ Continue Reading

Comments

How to Capture More Sales Through Better Lead Engagement

Every real estate agent wants to boost their sales numbers. The problem is this: too many agents stick to outdated strategies for nurturing leads, and their sales numbers take a hit in the process. So how can you capture more sales through better lead engagement? We’ve spent the last few years tinkering with lead generation strategies, and we came up with a proven list of ways to nurture your leads into successful sales.

+ Continue Reading

Comments

Prepping Your Website for the Busy Season, Part 3: Connecting on Social Media

[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]

We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.

+ Continue Reading

Comments