Essential Alternatives
Essential Alternatives is an eclectic retail store in downtown Rutland that offers domestic and imported gifts and home accessories.
Objective:
To present, securely sell, and calculate shipping costs for a unique and wide selection of useful and original gifts, apparel, furniture, outdoor accessories and much more.
Solution:
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Clear presentation of products and secure, easy checkout progression encourage online sales.
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A “Virtual Salesperson” recommends similar and complementary products below each product description—adding variety to the site and encouraging the up-sell.
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Cards are charged and shipping is calculated in real-time