Prudential Spencer-Hughes
Spencer-Hughes had a very successful New Hampshire Real Estate website. So, as they used to say in New Hampshire, “Why fix it, if it ain’t broke?” Because search engines and, more importantly, people like change. Fresh content is manna for search engines; a new look is a sight for sore eyes.A huge chunk of the Prudential “Rock,” Spencer-Hughes wanted a new website more in keeping with Prudential’s long-standing reputation for customer-focused, trustworthy service. Without losing Spencer-Hughes’ search engines prominence or healthy visitor numbers, Union Street Media created a better-looking, more functional website.
- Site visitors enjoy a variety of search options: search by town, by lake, by map, custom searches, quick searches, etc.
- The homepage is set up to show off featured properties and content.
- Spencer-Hughes priority property categories, such as “Homes over 4,000 sq ft,” and “Beach over $1miilion,” are pre-saved for easy searching.
- The content is easily managed by Spencer-Hughes staff.
