groSolar
groSolar is a nationally known solar energy company at the forefront of the alternative energy field. The company is growing. Fast. The challenge was to create a website design that could grow with the company and strong logo that could hold it all together. The site had to be both business-like and personal, portraying groSolar as the national leader in the field without scaring off potential solar converts who might be intimidated by the technology.
- The USM design team created a simple yet powerful logo that works for the parent organization, gro Brilliant Energy Solutions, and the solar division groSolar, and possible future alternative energy divisions.
- The website design plays to a wide audience: homeowners considering converting to solar, builders and architects whose clients want alternative energy, commercial entities looking for turn-key systems, solar power dealers, existing groSolar clients seeking solar news and events, and the solar-curious making their first forays into alternative energy.
- USM created an Announcement Box that groSolar can edit to keep site visitors in the loop with current events, solar power in the news, and company growth and acquisitions.
- By offering Solar FAQs, a solar evaluation form that helps calculate energy needs, solar resources, and a separate interface for solar dealers, the website design meets the needs of both dealers and residential and commercial retail customers.
- The content is optimized to be found easily by solar newbies, solar aficionados, and search engines alike.