Who We Are

Union Street Media has developed websites for hundreds of real estate agents and offices since 1999. We nurture long term, mutually-beneficial relationships with our clients.   Our focus is on customer centricity.  That means starting every conversation with your needs, goals and limitations, then recommending solutions accordingly—not the other way around.

Our team has a work hard, play hard mentality, and we love what we do. We are a team of marketers, designers, and developers; we are also a team of cat-lovers, snowboarders, and grammar nerds.

Does your real estate website need a boost? What about your web presence? Looking to become #1 in your Google search? Chat with us. We’d love to help.

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    Ted Adler

    Founder & President

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    Ted Adler

    I’m responsible for keeping an eye on the big picture, managing our growing business and – most importantly – making sure everyone is happy.  I love connecting people and believe in paying it forward.  I’ve helped a number of people find everything from their current job to their mechanic and real estate agent.

    Read Ted Adler’s Full Bio

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  • Rachel Rothenburg

    Rachel Allard

    Vice President of Operations

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    Rachel Allard

    By overseeing operations at Union Street Media, I am responsible for ensuring your experience working with our teams to build and market your website is exceptional. I come from a digital advertising background, specializing in SaaS, marketing automation and analytics. I am passionate about remarkable digital marketing that harnesses customer intent to grow your business. I love that we’ve built a team of specialists to support our clients’ growing needs, and I’m excited to see the digital transformation of real estate continue.

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  • John Merse

    John Merse

    Vice President of Product

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    John Merse

    As VP of Product, my responsibility is the development of solutions for Realtors. I oversee our efforts to improve our platform, with a particular focus on adding valuable features that can help our clients grow their business. Since 2010, I have been responsible for leading the company’s major product initiatives. As our product grows, I also drive Union Street Media’s overall marketing strategy and act as our product evangelist as we meet and onboard new clients.

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    Anna Glosser

    Client Services Manager

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    Anna Glosser

    Here at Union Street Media, happy clients is our top priority. As Client Services Manager, my job is to build and maintain positive, long-lasting relationships with all of our clients. I work with many different teams to ensure our standards for client services are always being met. Have a question or concern? My team of Account Managers and I are always happy to help!

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    Tyler Sandoval

    Account Manager

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    Tyler Sandoval

    Once a client’s website goes live, I’m here to make sure they’re happy. As an Account Manager, I love building relationships with our clients – think of me as your best friend at Union Street Media. Not only am I always available to chat, but I am always working to find ways to offer our clients professional feedback on their websites. My job is to ensure each client is surpassing their digital goals.

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    Alex Osborne

    Account Manager

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    Alex Osborne

    As an account manager, I’m here to ensure the long-term success of my clients by advising them on industry best practices and Union Street Media’s latest technology. My goal is to create a lasting partnership by constantly staying ahead of the game with each client’s digital performance so they don’t miss out on any opportunities to improve how they leverage our products. I measure my success on your success – if you’re happy, I’m happy.

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  • Martha Blaisdell

    Martha Blaisdell

    Account Manager

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    Martha Blaisdell

    As an Account Manager, you can consider me your “go to” person at Union Street Media. I’m here to help you make the most of your partnership with Union Street Media – from competing in the digital marketing space to maximizing your website. I enjoy building long term relationships with clients and helping them grow their business. When I’m not at Union Street Media you can find me jogging or walking on Burlington’s Bike Path.

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    Andy Townley

    Director of Business Development

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    Andy Townley

    As the Director of Business Development, my role is to build on Union Street Media’s existing success by helping to grow, train and manage our sales team.  My focus is to increase our overall market footprint by communicating the value of our digital marketing products and services to the clients who will benefit most from them.  I will help to support our continued growth through talent development, ongoing training and solid sales strategy and management.

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    Peter DiFonzo

    Business Development Team Leader

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    Peter DiFonzo

    First thing’s first: I’m a people person. My job at Union Street Media is to reach out to prospective clients who might need a bit of a website boost. After studying a site’s online performance, I tailor my recommendations to their needs and offer solutions with Union Street Media’s software and conversion tools. I enjoy creating relationships with new clients, and I’m excited to see Union Street Media continue to expand.

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    Chris Badami

    Business Development Manager

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    Chris Badami

    Working for the client is what I love; understanding how your business works and what you want to accomplish is my goal; being able to put myself in your client’s shoes is what I do best. When I am not at Union Street Media, I am playing guitar for my daughter. I enjoy making her happy and I hope I can do the same for you – make you happy that is, not play children’s songs on the guitar… unless you ask, incessantly.

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    Pam Bouffard

    Office Manager

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    Pam Bouffard

    As the Office Manager at Union Street Media, my job is to make sure that everything runs smoothly here at 444 S. Union Street. I handle all of our bookkeeping tasks relating to accounts receivable, accounts payable, and purchasing.

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    Ariana Wammer

    Production Manager

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    Ariana Wammer

    From start to finish, I act as a go-between for our clients and the Union Street Media team. I assist our wonderful clients through the production process and act as a resource for questions that arise as we’re building their new website. My goal every day is to make sure my colleagues and my clients remain happy and excited about the work they’re doing.

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    Lauren Sickler

    Project Coordinator

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    Lauren Sickler

    As Project Coordinator, I serve as the liaison between our clients and our production department – I am a communication and organization aficionado! My goal is to enhance our client’s experience and make cruising through the production process as simple as possible. I really enjoy walking each client through the design and development of their new website!

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  • Nick Montgomery

    Nick Montgomery

    Web Designer

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    Nick Montgomery

    To stay competitive in an industry where having an online presence is getting increasingly important, you’ll want a website with responsive design elements and an easy-to-follow web layout. I design themes based on your vision and provide feedback along the way, so you can have the look you’ve always wanted.

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  • Brian Bliven

    Brian Bliven

    Web Designer

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    Brian Bliven

    As a Website Designer, my role combines creative insight with a solid understanding of current real estate web design theories and technologies. I’m here to make your website look awesome! I enjoy taking on the challenges that comes with turning a client’s vision into reality.

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  • Cameron Wollensak

    Cameron Wollensak

    Senior Web Developer

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    Cameron Wollensak

    Web Developers are busy people at Union Street Media. I work hard with the development department to transform our beautiful designs into a website reality. We strive to meet our clients’ needs for a sophisticated and fully functional site. Watching a website excel post-launch is the prize that I’m always working toward.

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    Bekah Moon

    Jr Web Developer

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    Bekah Moon

    My job as a Jr. Web Developer is to turn your brand new design into a live website. My goal is to make sure your site has all of the functionality you need to service your current clients, as well as help you generate new leads. I get a genuine feeling of satisfaction when I know I have helped somebody build an online presence that is above and beyond the modern day standards.

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    Robin Hrynyszyn

    Jr Web Developer

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    Robin Hrynyszyn

    After the designers are done working with you to create the perfect layout, I begin the development process to make the final draft into a reality. Working in production at Union Street Media has allowed me to see through numerous client projects, and being an integral part of the process is very fulfilling.

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  • Elissa Giroux

    Elissa Giroux

    Digital Marketing Manager, Client Success

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    Elissa Giroux

    As Digital Marketing Manager, I stay on top of what’s new in the digital realm so that Union Street Media can continually offer clients a first-rate online marketing program. My team is tasked with working one-on-one with our clients to find the best strategies for connecting with customers and maximizing website performance.

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    Emily Gregory

    Paid Media Specialist

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    Emily Gregory

    As the Paid Media Specialist, I help drive the success of our clients through digital media campaigns. Owning the process from start to finish, I develop and implement media campaigns across several channels – including search, social and display. Through ongoing optimization, I can help you reach your goals while increasing your digital footprint.

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    Gabriela Barrowcliff

    Jr SEO Analyst

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    Gabriela Barrowcliff

    Like Real estate, search engine visibility is a competitive market. As the Jr. SEO Analyst, I work with the rest of the Digital Marking team to get your website seen. My job is to keep your website up-to-date by developing a personalized SEO strategy that includes a quarterly analysis of performance and optimized content. With regular updates and optimization, your website will stay ahead of the pack and give you the opportunity to reach the clients you want!

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    Andrew Prescott

    Digital Content Strategist

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    Andrew Prescott

    My specialization on the Digital Marketing team is in content creation. I produce organic webpage content that pertains to your specific company voice and goals, while developing strategies for your website to reach and engage with your target audience.

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  • HayleyEagan

    Hayley Eagan

    Digital Marketing Coordinator

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    Hayley Eagan

    Greetings! As the Digital Marketing Coordinator, my role functions in two parts: general analytics reporting, from both paid and organic digital marketing, and client education. My goal is to team the quantitative analytics with the qualitative visitor behavior to provide an invaluable house-hunting experience!

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    Alyssa Citorik

    Communications Specialist

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    Alyssa Citorik

    As a member of the Product & Marketing team, I am here to help support the company’s marketing efforts through content creation and education. I help create and cultivate content for our website, blog, email marketing and social media channels. Got a question? I serve as the subject matter expert on all things Union Street Media. Whether it is related to our products or our services, I am constantly working to make it easy for our clients to find the answers they need.

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  • Emma Shank

    Emma Shank

    Business Operations Analyst

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    Emma Shank

    As the Business Operations Analyst, I help measure, manage and scale operations, as well as develop and manage new initiatives such as systems integrations, product roll-outs and process improvement. While other teams are busy helping clients, I am busy researching and planning to ensure that Union Street Media’s business operations always run smoothly. I love finding new ways to better serve our relationships with clients and make my coworkers’ jobs a little bit easier.

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    Ryan Freebern

    Director of Engineering

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    Ryan Freebern

    I believe that personal computers and software are still amazingly primitive, but they have the potential within my lifetime to evolve into sophisticated precision tools that make human lives simpler, more efficient, and more pleasant. I manage the team of engineers who build and maintain the software platform that powers Union Street Media’s clients’ websites as we strive to reach that ideal.

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    Francis Gravel

    Sr. DevOps

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    Francis Gravel

    As “the database guy,” I make sure that data gets to the right place in the quickest fashion. I work to build and update our admin system and its tools so that our clients can use their sites efficiently.

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    Levi Jackson

    Sr. Platform Engineer

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    Levi Jackson

    As a Sr. Platform Engineer, I work with a fantastic team to make sure our client’s websites run smoothly and continue to be lead generating machines. My typical day-to-day includes squashing bugs in the code, working on a new feature for our clients (and their clients), finding solutions to streamline our lead management, and other top-secret tasks!

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    Sheri Lewis

    Sr. Platform Engineer

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    Sheri Lewis

    As a Senior Platform Engineer, I am constantly thinking of ways to improve our system and then striving to make it happen. This involves building new features and functionalities for our platform, as well as squashing bugs that have been identified. I have a passion for usability and making sure that our software allows people to get things done without having to think about how it happens. Outside of the office you can usually find me on the trail trying to keep up with my two Australian cattle dogs, Peter and Zoe.

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  • Lally Boright

    Lally Boright

    Platform Engineer

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    Lally Boright

    Here at Union Street Media, it is MY job to ensure our platform is doing IT’S job. Got a feature request? Challenge accepted! My team and I are behind the scenes every single day finding ways to make our platform better and better for our clients.

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  • KateGingras

    Kate Gingras

    Quality Assurance Engineer

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    Kate Gingras

    As a QA Engineer, I take the ‘quality’ part of my title very seriously. My role is to work with the platform developers to ensure that the quality of our admin platform is the best it can be. When I’m not squashing bugs, I am on the lookout for ways to improve the platform – whether it is through updating old features or adding new ones – so we can continue to deliver an outstanding user experience.

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    Patrick Purcell

    Technical Support Manager

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    Patrick Purcell

    As the Technical Support Manager, I ensure exceptional customer service by providing guidance and problem solving resources to our Support Engineers. In addition to focusing on customer support efficiencies, I help coordinate timely, new product releases through internal communication and organization. I’m also the father of two young boys, so when not in the office you’ll find me playing, building, pretending and reveling in seeing the world through the magical optic of a child’s eye.

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  • Scott Connor

    Scott Connor

    Support Engineer

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    Scott Connor

    I am a Baltimore native, with a background in software development, who has spent the last couple years developing and maintaining the content management system for over 400 websites and making sure the client’s needs are met to perfection. As a member of the support team, my deep technical insight gives me the ability to engineer just about any solution. My excitement and ideas for the Web Development world are an integral part in driving creativity and progress at Union Street Media.

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  • BrendanKay

    Brendon Kay

    Support Web Developer

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    Brendon Kay

    Being on the support team means being responsible for ongoing maintenance of our real estate websites and providing training sessions on our admin platform. I’ll show you all about our authoring tool while also ensuring that any and all technical issues on your site are promptly addressed.

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  • AlexHubbard

    Alex Hubbard

    Support Web Developer

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    Alex Hubbard

    All websites will encounter bugs at one point or another, and my job is to maintain our real estate sites to keep them operating efficiently. If any technical issues arise, contact our team and we’ll gladly take care of them.

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